Lulu Lens – How Do You Plan To Use eBooks?

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Last week we asked you, “What Features Do You Need To Make Your eBook a Success”, and you gave us lots of excellent feedback. This week we want to dig into eBooks even more, and focus on how you want to use eBooks.

Is your primary goal to gain exposure and attract new customers for your print editions (offer free or near-free ebooks as a marketing tool)? 

Or, do you plan to create a lucrative new revenue stream by selling your ebook at a competitive price?

Do you plan to market them as a green alternative?

Please tell us how you plan to use eBooks so that as we look at options we can try to deliver the experience you are looking for.

7 thoughts on “Lulu Lens – How Do You Plan To Use eBooks?”

  1. The way I foresee would be the best way to use ebooks is to be able to sell them on the iPhone app store. Why? Visibility. There’s already over a million iPhones out there… Hell, even I have one. I love scrolling through the literature to see what I can buy for a buck or two.
    Through the Apple app store, I can sell 100 ebooks for every one I can sell on lulu.com… and lulu will still get a pinch of those sales. I’m shocked that lulu doesn’t already do this. It’s easy money.

  2. Elaine F. Anderson

    I have been editing my new book project. A how to book on writing. this book would make an excellent ebook. how i would market it, i am not really sure. I hope that ebooks will become apart of lulu.

  3. I agree with Robert, same idea there plus the ability to market my book as a green alternative.
    I’m writing a travel book right now based upon my 10 years experience of teaching and traveling abroad (Kuwait, Pakistan during 9/11, Sri Lanka (tsunami), and now Chile).
    I’m going create a free mini-version that people can read to see if they want to buy it. I’ll just have excerpts from the various sections of the book.
    That way people can download the excerpt version, read it, and it will hopefully make them feel more comfortable paying money for the full version.

  4. Nick, it’s great that you’re getting feedback from us. I think everyone appreciates that.
    Is it possible for you to share which of our ideas that Lulu is considering implementing and perhaps the timeline or is that top secret? 🙂

  5. Many people decry it, but I see ebooks as the eventual format of choice for everyone. I love the feel of a real book in my hand, and the look of a bookshelf sitting full to capacity with past conquests and future adventures, but the truth of the matter is that consumers are moving towards streamlined digital devices for all their media needs.
    As a reader I’m disappointed to look forward and see a time when people will own few (if any) hard copies of books. As a writer I am not quite as disappointed.
    My hard copy books on Lulu sell for about $12 and leave me a narrow profit margin. The cost of printing drives my novels above the price of those found in most bookstores. When it’s already difficult to convince people to buy a book by a no-name writer, it’s even more difficult to do so when that no-name author is charging $4-5 more per novel then a book by a popular author. That’s where ebooks come in.
    I can charge $2 for my ebook and make the same profit I’m getting for charging more than $10 for the paperback. Convincing people to spend $2 on an unknown author is far easier than $12.
    The most difficult part about writing a book, at least to me, is getting people to read it. Once I get people to read the first book they always want to get the others. So far I’ve sold copies of books 2 and 3 to everyone who has bought the first book. Ebooks allow me to sell more copies of book 1, and thus establish a greater reader base.
    The big-publishers are doing it all wrong. They charge the same, if not more, for an ebook than they do for a paperback. Sell low, and sell many, many more copies. Don’t clog up the book with DRM that makes the legitimate reader feel inconvenienced, and does nothing to slow down the pirates who can rip the protection out of the files in a matter of seconds.
    Our customers want the books easy to read and cheap. Ebooks, if done properly, are a brilliant delivery system. Bandwidth use is low, and we can deliver the product at a minuscule cost while still making an acceptable profit. Lower price means more buyers, and more buyers means the chance to reach more people. As a person who loves to tell stories, that is one of the aspects of this profession that is most important to me.

  6. Ever since my family went broke, long before the current situation, I found out how hard it is to buy what children need. I promised myself that I’d someday write affordable books so that a family could have the enjoyment of good reading. Of course, if that family doesn’t have a computer or printer, that’s a problem. But I feel certain that our Lulu community can come up with answers! Wings McG.

  7. Thanks for your feedback everyone. We really appreciate it.
    Derwin, that’s a great question. I will talk to our product managers and see what I can tell you all about.

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