For obvious reasons, we want the checkout process on Lulu to be as easy-to-use as possible, and we want to improve the experience for you and your readers. For example, one of the common questions we hear is that readers would like to be able to purchase books from us without signing up for an account. The problem is that if we don’t have contact information for you, then we cannot let you when an order has shipped or send you a record of the transaction. Reporting any issues with your order becomes harder as well.
That said, there may be ideas for how to make the process easier or even solutions for these issues that we haven’t thought of yet.
Which is why we want to know what you think.
What can we do to improve the checkout process?
Nick Popio writes for the Lulu Blog – Archived