Marketing Your Book: How to Get Your Book on a Blog

I’ll be the first one to admit it- I love blogs. They’re resources for information, inspiration, and ideas. Plus, blogs are perfect venues for marketing your book. It’s a great way to get your book noticed.

Why market your book on a blog?

It’s an inexpensive way to get your book out to lots of people in your target market- all at once. If you play your cards right, your book could get quality exposure at a really low cost.

Do your research – and participate

This is the crucial step—finding the right blogs. Think about your market. Where does your average reader hang out online? Read a lot of blogs (really read them) and figure out where your book fits best. Start commenting on posts, subscribing to feeds, and mentioning snippets you liked in various social media endeavors. Always be nice! Bloggers will be glad to have a new active reader.

Give a little to get a little

One of the best ways to get mentioned is to give a blogger something relevant to them. Once you’ve identified bloggers that you think would be interested in your material, send them a sample copy of your book. I’d write a little note saying why you think they’d like it and follow up with an email. Don’t be pushy; if you’ve done your research and sent your book to the right blogger, they’ll be interested.

Make friends

We’ve all heard it before – “it’s not what you know, it’s who you know.” Get to know the people behind your favorite blogs. Email. Comment on posts. Talk about the weather, your pet rabbit, their new obsession with kite-flying. Build quality relationships with these people. They’ve got great stories, I assure you. They might just inspire your next work…

14 thoughts on “Marketing Your Book: How to Get Your Book on a Blog”

  1. I so love the LULU experience, it has been over a year now since I self published with you. Thanks for your unyielding support, as an author, I am honored to be a part of the LULU family. (hugs)

  2. Just want to say thank you for the wonderful experience I have had with you so far. I have published two books so far and working on a third one with you guys. You all are awesome!

  3. I’ve started my own blog to give readers information not covered in my book or updated info as technology and social media change.
    DJ Smith
    Promote Your Business or Cause using Social Media

  4. I just started on a return; to LULu. After an absence of about a year; it is nice what you have done with the place.
    I hope it to be longlived and much fun.
    Keep writing your own; and don’t stop.

  5. You guys definitely have some cool creative ideas. I have my own blog, and mention my books whenever it seems relevant, but never thought of working with other bloggers. It would be a symbiotic thing! They would have cool new material to work with, and you would have a broader platform to share your work. I like that! Gracias! I will keep that in mind!
    Bernadette Joolen, Seattle.
    Author of 3 Lulu books, and 2 blogs!

  6. Bernadette:
    The fact that you’re a blogger is an even bigger selling point for getting your book mentioned. It’s definitely a great idea to build symbiotic blogger relationships. 🙂
    I hope it works out well for you!

  7. Hi Taylor,
    Very good tips to market books on blogs. It very simple and effective techniques.I am in half way in writing my first book.Thak you

  8. Hello Taylor — That’s what I am doing. I am using my blog to promote the book (second edition) and it triggered some interest. Soon, I will be writing a post mickmocking a press conference in which I am presenting the book (with relevant/fake questions from relevant/fake journos). Cheers!

  9. I can’t say that I’ve ever generated a LOT of interest with it, but I’d also add that a Facebook page can also be a cheap and easy way to market and to interact with would-be readers.

  10. I agree, blogs are a great way to market your book. Also, you can publish it online on certain sites which allow snippets of the book to be sampled so the reader can get the feel of the book, get hooked and then purchase.

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