4 Ways to Market Your Book

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You’ve done it—you’re a published author! Now it’s time to reap the benefits of all your long hours of work. Yup, it’s time to market your book.

Who couldn’t use a few ideas on how to sell more books and expand readership? In the coming weeks, we’ll be sharing tips, resources and ideas designed to help you sell more books…without having to quit your day job!

1: Ratings and Reviews

Believe it or not, user ratings and reviews are powerful marketing tools. These 3rd party reviews will influence other potential readers whether your book is right for them. Think of it as word-of-mouth endorsements. How many times have been told by someone “you’ve got to read this book!” Adding ratings and reviews to your product page will send potential readers the same message.

2: Email Signature

How many emails do you write on a typical day? How many in a week? A month? Your email signature is a great way to promote your book to as wide of an audience as possible…without trying. All it takes is a few minutes to set up your email signature, include a link to your product page, and you’re all set. Try something subtle like “Check out my new book” with a link. For a stronger approach, consider taking a 10-word excerpt from one of your reviews, then link to your product page.

3: Get Your Book Into Influential Hands

We recently asked 1,000 of our bestselling authors to share their secrets to success. While the responses covered everything from taking out radio spots, to promoting at family reunions, there was one universal theme to marketing: Build relationships with influential people in your market.

A great way to get your new relationship off on the right foot is to send out complimentary copies of your book.  Target anyone you could think of that might be able to help create a buzz around your book.

  • School administrators
  • Local newspapers & radio stations
  • Community & church leaders
  • Scouting organizations
  • Bloggers

Be sure to include something personal, like a handwritten thank you note, or a short memo describing how and why you wrote your book – anything you think will help you connect more strongly with your new audience.

4: Become an Authority in Your Field

Whether your book is an extensive study on quantum physics, or helpful tips on how to raise twins, there’s an online community just waiting to learn from your expertise.  What better way to flex your knowledge muscles, and promote your book, then providing commentary on your favorite forums, blogs and discussion boards?

By providing regular insight and support, you’ll quickly establish credibility and become known as an authority in your field.  This will also provide you with a golden opportunity to promote your book.  Be sure to mention that more information can be found in your book and provide links for your new readers to purchase.

Once you’ve established yourself, your audience will be more than happy to help promote your book.  Reach out to bloggers and ask if they’ll mention your book in an upcoming post.

Before you know it, people will buzz over your book and your hard work!

7 thoughts on “4 Ways to Market Your Book”

    1. David,
      You sure can add reviews to your book page. You can either add a review into your product description, add a review by clicking the “write a review” button directly under your product, or you can add reviews into your biography section of your author storefront/spotlight page. Hope this helps and thank you for your interest in Lulu.

  1. Esta es una página que contiene mi perfil igual que mis inquietudes literarias y filosóficas junto con un album de fotos que destacan los momentos más destacados de mi vida.

    1. Doc Fox,
      I could use a little clarification about what you’re asking before I answer. I will say though that there is no “Lulu” format. Lulu supports universal file formats to help authors reach as many readers as possible. Author can upload word docs or PDFs, and we’ll help them convert them into ePubs, etc.

  2. How can I reach readers who would be willing to post reviews on the book? I have two so far on Amazon, plus a professional review, all very nice, but not enough.

  3. You sure can add reviews to your book page. You can either add a review into your product description, add a review by clicking the “write a review” button directly under your product, or you can add reviews into your biography section of your author storefront/spotlight page. Hope this helps and thank you for your interest in Lulu.

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