You’ve done it—you’re a published author! Now it’s time to reap the benefits of all your long hours of work. Yup, it’s time to market your book.
Who couldn’t use a few ideas on how to sell more books and expand readership? In the coming weeks, we’ll be sharing tips, resources and ideas designed to help you sell more books…without having to quit your day job!
1: Ratings and Reviews
Believe it or not, user ratings and reviews are powerful marketing tools. These 3rd party reviews will influence other potential readers whether your book is right for them. Think of it as word-of-mouth endorsements. How many times have been told by someone “you’ve got to read this book!” Adding ratings and reviews to your product page will send potential readers the same message.
2: Email Signature
How many emails do you write on a typical day? How many in a week? A month? Your email signature is a great way to promote your book to as wide of an audience as possible…without trying. All it takes is a few minutes to set up your email signature, include a link to your product page, and you’re all set. Try something subtle like “Check out my new book” with a link. For a stronger approach, consider taking a 10-word excerpt from one of your reviews, then link to your product page.
3: Get Your Book Into Influential Hands
We recently asked 1,000 of our bestselling authors to share their secrets to success. While the responses covered everything from taking out radio spots, to promoting at family reunions, there was one universal theme to marketing: Build relationships with influential people in your market.
A great way to get your new relationship off on the right foot is to send out complimentary copies of your book. Target anyone you could think of that might be able to help create a buzz around your book.
- School administrators
- Local newspapers & radio stations
- Community & church leaders
- Scouting organizations
Be sure to include something personal, like a handwritten thank you note, or a short memo describing how and why you wrote your book – anything you think will help you connect more strongly with your new audience.
4: Become an Authority in Your Field
Whether your book is an extensive study on quantum physics, or helpful tips on how to raise twins, there’s an online community just waiting to learn from your expertise. What better way to flex your knowledge muscles, and promote your book, then providing commentary on your favorite forums, blogs and discussion boards?
By providing regular insight and support, you’ll quickly establish credibility and become known as an authority in your field. This will also provide you with a golden opportunity to promote your book. Be sure to mention that more information can be found in your book and provide links for your new readers to purchase.
Once you’ve established yourself, your audience will be more than happy to help promote your book. Reach out to bloggers and ask if they’ll mention your book in an upcoming post.
Before you know it, people will buzz over your book and your hard work!
Josh St. John writes for the Lulu Blog – Archived