This week we released a powerful new tool to help authors sell more books in their most profitable sales channel — Lulu.com. The new Discount Manager gives you the ability to set discounts on your books across our site, either in the publishing wizard or directly from the “My Lulu” dashboard.
With this tool (learn more about it here) you set your book’s list price as you always have and then set a discount to that list price to be shown alongside the list price. This is a powerful combination employed by marketers in all kinds of industries to successfully attract buyers.
The feature opens a world of creative marketing opportunities — you can create event-based or seasonal campaigns, for instance, or quickly change pricing to compete with mainstream or independent titles. The key is, you are always in control and can adjust discounts as much and as often as you want.
We developed this tool for you and because of you. You told us that you needed this flexibility to maximize your marketing efforts and reach more buyers.
That’s the goal of authors around the world. Technology is making it ever easier to publish. But getting readers to take notice — and buy — the work you’ve worked so hard to create remains a significant challenge.
Helping authors sell more books is the highest priority here at Lulu. It’s the reason we created the Discount Manager and why, a few weeks back, we updated our eBook tool to distribute eBooks to all versions of Apple’s iBookstore and all devices that we will support in the future.
Already this strategy is paying dividends. The first week our updated eBook tool was available our authors sold nearly three times as many eBooks as they did the previous week. The next week, total sales nearly doubled again. That translates into thousands of dollars in additional revenue for Lulu authors — a trend that is continuing.
Even so, we’re not satisfied. The Discount Manager, updated eBook Wizard and all the other tools we’ve created provide a strong foundation for author success.
Stay tuned for more exciting Lulu features to help you sell more books coming soon.
You won’t be disappointed!
Founder and CEO of Lulu, as well as one of the founders of Red Hat, Bob is a consummate entrepreneur.