Get Your Book Into Influential Hands
We recently asked 1,000 of our bestselling authors to share their secrets to success. While the responses covered everything from taking out radio spots, to promoting at family reunions, there was one universal theme to marketing a book: Build relationships with influential people in your market.
A great way to get your new relationship off on the right foot is to send out complimentary copies of your book. Target anyone you could think of that might be able to help create a buzz around your book.
- School administrators
- Local newspapers & radio stations
- Community & church leaders
- Scouting organizations
Be sure to include something personal, like a hand written thank you note, or a short memo describing how and why you wrote your book – anything you think will help you connect more strongly with your new audience.
Before you know it, more recommendations for your work will come from good old word of mouth. Happy publishing.
Josh St. John writes for the Lulu Blog – Archived