Only “print” your book with Lulu? You could be missing out. According to Reuters, one-fifth of American adults read an eBook last year, with the number surely to keep rising over the next few years.
As readers move away from print, the electronic realm can become a lucrative option for self-published authors. The rise in eBooks provides some amazing opportunities, like:
- Updated editions of non-fiction books
- Extra chapters
- The ability to try out releasing a book electronically before committing to print
Lulu.com is #1 in eBooks, but what about our old, beloved friend, print? Well, he’s getting a boost as well. With more readers come more recommendations, and even though e-readers are sweeping the nation, it still doesn’t make up the majority of the market. So more often than not, people who are being recommended books can’t buy the eBook, instead they buy it on good ol’ fashion print.
So where does this leave you, the writer? We live in exciting, changing times for authors. Perhaps you would like to test some new material that your readers aren’t quite familiar with? Then perhaps an eBook is the way to go. Once that takes off, you can print your book so the people who its being recommended to (who don’t have e-readers) can order your print version.
Some might lament — this is surely the death of print, right? Well, not necessarily.
As eBooks continue to gain popularity, writers will find new, creative way to utilize print — trying out new design schemes, or offering some print-only content. The future of publishing is going to be dictated by the self-publishers. A new profit-model will be determined by the adventurous writers who try out new ways to promote and distribute their work. Be it print, digital, or something we haven’t even thought of yet, self-publishers will be the engine of innovation for the industry.
Max Rivlin-Nadler writes for the Lulu Blog – Archived