Independent Ebookstores

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It was only a matter of time: ebooks have gone indie. New, smaller websites are capitalizing on the success of ebooks by offering a boutique, curated experience which allows independent booksellers to promote less mainstream ebooks, including ones that have been self-published. By creating a culture around selected titles, indie ebookstores are acting like independent bookstores used to back in their heyday. With “staff picks,” events, and author interviews, these indie ebookstores are the future of a mediated and targeted book-buying experience.


One ebookstore, Emily Books, which bills itself as “An Indi(e) Bookstore,” has a subscription plan. It mails out recommended ebooks as well as entitles the subscriber “to exclusive events and priceless feelings of satisfaction, sophistication, and intellectual superiority.”

In an interview with The Billfold, co-founder Emily Gould  tells readers why they should look for ebooks from these emerging websites:

“If you buy a book from Emily Books, two genius ladies with great taste have not only okayed it, they’ve worked really hard to share it with you.”

Another indie ebookshop, OnlyIndie, allows independent authors to competitively price their works, as well as increase their returns as the book gains popularity.

Adding a Personal touch

So the personal touch has begun to be given to ebooks. As a writer, this is an incredibly good thing. It means the book culture that fawns over smaller books, ones without a large publisher behind them, can now begin to do the same with eBooks.

Booksellers don’t only play a role in making sure you get a book into your hands, they make sure you get the right book. That’s why independent bookstores have long fostered a community that prizes great books over ones with mass appeal.

As a Lulu author, it makes sense to reach out to these emerging indie ebookshops to see if they’re interested in offering your ebook. By not only having a bookseller, but a champion of your work, selling your book, you instantly expand your appeal and visibility. It’s apparent that in the coming years, more and more of these indie ebookstores will enter the market, and the author that knows how to tap into their energy will be one who not only finds a broader audience, but also an energized bookseller.

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