Crafting an Elevator Pitch for Your Book

Entrepreneurs are often challenged to come up with an “elevator pitch” for their business – it’s a short, interesting way to explain what value their business offers to the world. For you as author, the elevator pitch for your book may sound a lot different from that of a start-up, but it can help you successfully position your book just the same.
Popular books and their elevator pitch
Below we’ve presented some elevator pitches for popular books, as if the author was trying to pitch them to readers today. We’ve hidden the books from these pitches, to see the answers, go here. [Hint: All of these classic books have been turned into blockbuster films]
Western meets suspense meets a Tarantino-esque hit man. A cowboy stumbles on a drug deal gone bad, takes the money, only to find that he’s being hunted by a relentless killer. 
Hearts will race for lovers of fan fiction. For the tween girl that would risk her soul for the everlasting love of the vampire version of James Dean. 
If you love puzzles, religious symbolism and a great crime mystery, you’ll hang on every action-packed moment as our hero decodes his way across Europe to uncover an ancient secret, zealously guarded by a clandestine society that will stop at nothing to protect it.
What if dinosaurs could be cloned? For the child in all of us that still marvels at T-Rex in the natural history museum, this sci-fi adventure novel set in the modern age, tells the story of an adventure theme park whose proprietors have done just that. 
Crafting your elevator pitch
The formula for an elevator pitch is simple:
1. Explain in your pitch who will like your book
2. Share one simple hook that will draw the reader in
3. Provide a proof point that your book is good. In our case, it was sharing that all of them are blockbuster films. You can use things like reviews from readers or the press, or your own expertise and credibility in the topical area.
Share your elevator pitch in the comments and see how it feels to lay it all out.

19 thoughts on “Crafting an Elevator Pitch for Your Book”

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