12 Tips for Marketing Success: Tip 2 – Finding and Building Your Audience

Tips for Marketing
How Well do you know your audience? Graph

Now that you know the importance of identifying your target audience, it’s time to go out and get them. We asked successful authors how they found the audience for their book.

Here’s what they said:

Most authors wrote for audiences they either consider themselves to be a part of or whose needs and shopping behaviors they were already familiar with. This may have made the process of determining how to reach their audience easier because they had an idea of which marketing channels would effectively grow their reader base. Is this also true for you? For example, if your book is on health and fitness and you have identified your audience as other like-minded fitness enthusiasts, you may already know several websites they may regularly visit to learn about fitness and make related purchases.

If you’re writing for an audience you don’t know that well, you’re not alone! Nearly a third of authors conducted research to find out what made their audience tick and how to find them. They used pre-existing professional networks, organizations or online communities to reach readers that would respond to their content.

Key Takeaways and action items

12 thoughts on “12 Tips for Marketing Success: Tip 2 – Finding and Building Your Audience”

  1. I read the Arial Gold book and it helped a lot with this. You should know your audience before you start the book!

  2. After looking at a number of the blog posts on your site, I honestly like your
    way of writing a blog. I saved as a favorite it to my bookmark webpage list and will be checking back soon. Please visit my web site as well
    and tell me your opinion.

  3. Hi there! Do you know if they make anny plugins tto protect aainst hackers?
    I’m kind paranoid about loszing everything I’ve worked
    hard on. Any suggestions?

  4. Pretty element of content. I just stumbled upon your
    weblog and in accession capital to claim that
    I acquire in fact loved account your weblog posts.
    Anyway I will be subscribing on your feeds and even I achievement you access consistently quickly.

  5. Testez notre service pour vos envois de MMS.
    Utile pour les multinationales, notre programme vous permet depuis chez vous d’envoyer vos MMS pur
    tous vos destinataires. Prévue pour gérer de très gros
    volumes, notre serveur MMS est très adapté pour effectuer vos
    MMSing en masse.
    Avec d’une innovante interface de gestion, notre entreprise est la référence des services d’expédition de MMS et de MMS.
    Vous élaborez créez facilement vos textes à vers des milliers de cliens.

  6. Due to our technological development, most
    of us are well-known about the internet. You could match your
    wedding gown and aroma with a a lot of flattering minimize of purple colours
    dresses in your bridesmaids. Most bloggers
    write amazing stuff to start with, but then as their enthusiasm wanes the quality slides.

  7. Pingback: The Depression Cure Ebook

Join the Conversation

Scroll to Top
%d bloggers like this: