It’s actually not so lonely at the top. Not if you’re a rock star author who has published through Lulu. At the recent Self-Publishing Book Expo, author, activist and cultural icon Daniel and Kelli Segars, the power couple behind the Fitness Blender craze joined Kevin Powell, on a panel featuring rock star authors. They shared copious insights and advice about how to reach as large an audience as possible and how to market a self-published book. Here are the three must-do pieces of advice they shared:
1. Content is king
Your first marketing must is a no-brainer. If you don’t have content to sell, what are you marketing? But more than just your product, you’ve got to become a constant and active content marketer. Despite myriad changes in the marketing world, content is still king.
It’s easy to market a great product. It’s not so easy to market a bad one. The quality of your book—from the story to the format to the cover—is critical to its reception in the market. Make sure your book is ready for the audience you’re aiming to win over. If you’ve done all the work that you can to make your book as remarkable as it might be, your readers will market it for you. Word of mouth is the most powerful form of advertising, and you can’t buy it with money. You earn it with an awesome book.
2. Whet people’s appetites
Marketing must number two involves giving away tidbits for free. Previews work!
There’s a trend in the book market where authors are releasing small pieces of a larger story to build an audience. Think of this as the contemporary version of serialization. The best ways to make sure your readers are satisfying their appetite for your work is by creating blog posts or podcasts to issue a chapter at a time, or do a reading of your book and provide commentary about how an aspect of the book was conceived — a key character, a plot device, the setting or some other interesting dimension of your work.
3. Dedicate time
And finally, your third marketing must: time.
Just as you set aside time to write your book, you need to set aside time to market your book. It’s a discipline, one that requires focus and
Follow this advice from our rock star authors, and perhaps you’ll be on Lulu’s successful author panel at next year’s Self-Publishing Book Expo.
Meg Crawford writes for the Lulu Blog – Archived