At Lulu.com, we want to give every author the tools they need to have a chance at success. After all, there’s a lot to do with your self-published book between editing it, formatting it and designing the perfect cover. That doesn’t even include writing it! But there’s one aspect you might not have given a lot of thought to yet: how exactly are you going to sell your book?
Selling on Lulu.com is a great start, but to reach the largest pool of potential readers you need to be in the most stores possible – that means Amazon.com, BarnesandNoble.com and more. Luckily, Lulu.com’s globalREACH distribution service lists your book on websites around the world in a few quick steps.
So why should your book have globalREACH? Well, there’s no reason not to get it! Worried that it’ll take too much time and effort on your part to get everything set-up? Think again – it couldn’t be any easier.
1) Create an eligible project. You’re already publishing your book on Lulu.com, so just make sure you’re creating a book that’s eligible for retail distribution channels. There are a ton of options, including our most popular sizes, so you won’t have a problem choosing a book size that works for you.
2) Check the distribution guidelines. Retailers have standards and if your book is going to join the rest of the books in the bookstores it has to be up to snuff. Distribution requirements regarding things like your copyright page and margins will ensure that your book looks the part.
3) Order a proof copy. The last thing you want is to buy your book and realize it doesn’t look quite the way you imagined. A proof copy lets you make sure that what you see on the screen is what you’ll be holding in your hands.
4) Approve your book. In a few short weeks it will be on the retail sites you already visit every day. It’s that easy!
“Sure, it’s easy to get started, but keeping up with it and managing every little detail is probably a hassle, right?”
Not at all – once your book is in Lulu’s globalREACH distribution network, the only thing you need to focus on is getting started on your next book! Everything else will be handled for you. Listings go up automatically with all of the book details you entered on Lulu.com. Sales and royalties, whether they’re from Amazon or a community bookshop, are conveniently posted to your Lulu.com account. There’s no need to subscribe or renew anything, because globalREACH is free and will stay active until you decide otherwise.
But maybe you’re still wondering, “Why?” Here’s a really good answer to that: sales.
Lulu.com’s bookstore is a great place for independent authors and small publishers, where thousands of books are sold each day. But it’s still just one store and selling books is a numbers game. That means the more sites that list your book, the more chances you have to make a sale.
Your book will be displayed on some of the world’s largest book sites and will be eligible for discounts and incentives those retailers provide to entice customers to buy, like free shipping. Plus, your book will be available in the Ingram Book Company catalog, the same place many bookshops order from to put books from big publishing houses on their shelves. Whether it’s online or in store, your book will be available wherever your customers shop.
globalREACH is a great marketing tool for established and up-and-coming authors alike. If a potential customer sees your name on one website, they might not give it a second thought. But when you start showing up on Amazon’s international network, Barnes & Noble’s site and a host of other stores alongside their favorite authors, you start looking like a big deal! It might be just what you need to draw the attention that your book deserves and be the first step in building your audience.
Colin Lalley writes for the Lulu Blog – Archived