In honor of World Book Day, we have created an infographic that shows the value of a book when you go through the traditional publishing process vs. the self-publishing route. Here at Lulu we always believe authors and creators should make the right choice for their project and their needs. But with the prevalence of traditional publishing for so many years, we also feel that we need to help educate new authors.
The dynamic for authors is shifting to something closer to entrepreneurship; so the way we view books must also shift. We’re here to stand at the forefront of that change.
The Lulu Value of a Book
While our infographic (scroll down if you can’t wait) focuses on earnings, the value of a book is something more. It’s a measure of success for some, a tool to achieve success for others. Whether you aim to land you book in bookstores around the world or plan to print books to sell by hand, there’s value for you.
Because what value means something different to everyone, Lulu aims to offer versatility. You can see that in our classic self-publishing platform, our free book printing API, and our Shopify® Ecommerce App. There’s no single right way to sell your book, just like the value of your book differs for each creator.
Your Book, Your Way
While we’ve retired that tagline, the sentiment is unchanged. Lulu offers you higher than average (and oftentimes the highest) earnings potential. But we pair that with the ability to ensure your book is 100% yours. From copyright to design, it’s always your book, your way.
Okay, enough of that, here’s that awesome infographic for you:
Paul is the Senior Copywriter at Lulu, writing weekly blog posts and helping guide content for the company’s marketing. When he’s not deeply entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person, but considers himself cat tolerant.