Let’s Go Viral: Five Tactics for Boosting Your Clicks, Likes, and Shares

Author Platform

A few years ago, every indie-writers conference I attended focused on developing an author platform. This was a fancy, buzzwordy way of saying that independent authors who want to sell books also must create and maintain an internet presence consisting of a website, a blog, and social media pages. Today the buzzwords have changed and conference sessions are still being conducted about why an internet presence is necessary, but many of them fail to provide specific tactics for marketing your book once your platform is in place.

For the sake of this article, we will assume your platform is up and running. Now let’s make more effective use of these tools to get your marketing efforts noticed and your book sold.

#1: A Picture Is Worth 1000 Likes

1000 Likes

Images are the most effective way to capture a person’s attention as they scroll through their social media feed. A fun way to get people talking about your work is to take and share screenshots or photos of your writing and publishing milestones to share on Facebook. For example, you can post a screenshot of your book’s product page when it is available for purchase on a new retail site, a screenshot of your book’s sales rank as it moves up the charts, or photos of you receiving and editing your proof copies. Sharing these milestones allows your fans to share in your excitement.

Don’t forget to include a link back to your website, blog, or book page to capitalize on the interest you generate. And, don’t assume your fans are all following you on Facebook. Be sure to post this content on other image-centric social sites such as Instagram, Google+, and Pinterest.

#2 Scatter Tastier Breadcrumbs

Tasty Bread

The entire reason for developing an internet presence is to capture a potential reader’s attention while maintaining the interest of your existing fans. All the little pieces of information shared in social media are like virtual breadcrumbs you scatter into the world to lure readers towards your content. So, its really important you choose “bread” your readers will love.

For example, you could spend hours writing a blog post contemplating the causes of writer’s block and how it has affected your output. Or, you can take a few minutes to post a picture of your character’s favorite car, perfume, whiskey, etc. with a link back to a blog post about that character’s back story and why their predilection for this object is important to the story.

Using this strategy, you can also share images and insights relating to settings, locales, and general research: “While researching <fill in the blank>, I learned this interesting fact about…..” Remember the 80/20 rule of social media marketing: 80% of your posts should include useful information while 20% should be dedicated to marketing your product.

#3 Make It Easy to Spread the Word

Share buttons

Adding social share buttons to your website and blog pages may seem like an obvious step, but it is often overlooked. These buttons are powerful marketing tools that essentially turn your fans into marketers every time they share your work with their Facebook, Twitter, and LinkedIn network of friends.

And even better, it’s quite easy to add these buttons to your web pages. Here are links for adding the Facebook Like button, the Tweet button, and the LinkedIn Share button.

#4 Add Facebook Comments to Your Webpage

Comments

Facebook allows you to add a commenting system to any web page. This can be particularly effective in maintaining fans because it allows you to communicate directly with your readers from within your own website. It also allows you to nurture and develop your super-fans – those readers who will buy everything you write, share all your social content, and tell all their friends about your books. These people are your most effective marketers and they will be thrilled to receive answers directly from you instead of your Facebook Marketing Page profile.

To learn more about adding Facebook Comments to your webpages, see: Facebook Comments Plugin

#5 Your Fans Love Free Stuff – And So Do Their Friends.

You probably have fans who follow everything you do – if not, see above. Why not reward them by allowing them to download a PDF version of the first chapter of your upcoming book? They will be delighted to get it first and will be eager to share the experience with their friends.

You can make it easy for them to share their happiness by including a Retweet button in the free PDF content. You can pre-populate the text of the Tweet and include a link for others to download the free chapter. “I’m reading @AuthorName’s new book: <Book Title>. Get the 1st chapter free here: tiny.url.link.”

Retweet Button

For more information, see: Adding Retweet buttons to PDFs.

These are just a few social media tactics you can easily implement with minimal effort. If you have others you would like to share, leave a comment below. And don’t forget to Like and Share this content with your friends. (See what I did there?)

10 thoughts on “Let’s Go Viral: Five Tactics for Boosting Your Clicks, Likes, and Shares”

  1. Thanks for sharing very effective and helpful tactics about Boosting Clicks, Likes, and Shares. I am a regular reader your blog. Now I share your blog my twitter.

  2. Very insightful reminder. Having fans and visitors sign up for free stuff is a powerful tool that can interactivity and follow ups. Thanks for the post.

  3. You are welcome @Mandela. The publishing process is quite straight forward.
    Write your book
    Have formatted in DOC, DOCX,RTF,or ODT format
    You can design a book cover or use one of theirs
    Then begin the upload process.
    I hope that helps 🙂

  4. Valentina Bek

    I sent you my book “Magnolias & Tarantulas” without page numbers, and Lulu added page numbers incorrectly, starting with No.7. Lulu needs to correct this error.
    Currently my book is NOT available on Amazon because of this mistake. Please help! I am unable to change the page numbers myself.
    Edith Leslie, alias Valentina Bek

  5. @Valentina – I am unable to find a Lulu account associated with either your name or your alias. I also searched our bookstore for your book title, but nothing was returned in search results. Have you contacted Lulu support? I am sure they can assist you in resolving this problem.

  6. Kim Flewelling

    Just discovered you! So excited I did as an Indie author. Just shared 2 blog posts on my Twitter feed! Where my link to my website is and all ebooks! Kim~

  7. Welcome Kim – We are delighted to see you here. If there are any topics you are particularly interesting in learning about, please let us know.

  8. I love the Tastier Breadcrumbs advice! I am going to have to try the bit about posting a character’s favorite [ insert item here ]. Thank you for sharing. This post was awesome!

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