How Do You Judge a Book? By Its Cover, of Course

Screen Shot 2013-05-08 at 11.55.38 AMToday’s article was contributed by Ron Miller – author, cover designer, and Lulu community contributor.

Making sure your book has a good cover is like making sure you are neatly dressed and well groomed when going on a job interview.
Although everyone says you shouldn’t judge a book by its cover, this really doesn’t apply to books themselves. In fact, the cover is one of the most important parts of a book. It’s the first thing anyone will ever see and for that reason it needs to make a good impression. If a cover is unreadable, looks amateurish or misrepresents a book, the potential reader may give it a pass and move on to the next book in a catalog or bookshelf.
There are no hard and fast rules in book cover design. Just take a look at some of the superb covers displayed here . They are all creative, effective and no two look alike. Yet, they all follow the same basic guidelines. Even if you are not an artist or designer, you can still make a cover that – while perhaps not as artistic or inventive as some of these covers – can still be attractive and effective. Here are some basic rules of thumb to keep in mind:

  • The most important thing on a book cover is the book’s title.
  • Keep things simple typographically. You may own a thousand fonts, but there is no need to feel compelled to use them all. Especially avoid really fancy, decorative fonts or using a lot of Photoshop effects on the title. If no one can read the title of your book, you may as well not have it on the cover at all.
  • Likewise, keep your artwork simple. Try to limit yourself to just one image that best represents the book’s genre or what it is about. Avoid the temptation to create a “kitchen sink” cover, where you try to cram in everything you think is important.
  • Another reason for simplicity is that a cover needs to work at all sizes—and even in B&W. Most people will first see your cover as a thumbnail image on a webpage. Therefore, it needs to be as readable at postage stamp size as it is on the actual printed book.

Having read these suggestions, go back to the Indie Cover page and see how many of those covers reflect these ideas.
About the Author:
In addition to the books he has published with Lulu, Ron Miller is the author/illustrator of more than fifty commercially published books. These have received numerous commendations and awards, including a Hugo, the IAF Manuscript Award, the Booklist Editor’s Award and the American Institute of Physics Award of Excellence. Several of his books have been Book-of-the-Month Club feature selections. In addition to the artwork he does for his own books, Miller provides illustrations for magazines such as Scientific American, Astronomy and Discover. Specializing in science fiction and fantasy, he has also created several hundred book covers for publishers such as Tor, Baen, Berkley/Ace, Warner, Easton Press, Subterranean Press and many others.
Black Cat Studios

1 thought on “How Do You Judge a Book? By Its Cover, of Course”

  1. The text is very enlightening and shows the power of marketing even in simple things. Most can say no, but most people buy books by its cover and description, many do not know what it is, buy only the beautiful cover.

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