In 2002 Lulu made publishing available to everyone through the use of print-on-demand technology. Our free, online tools allow authors to publish and distribute their work to online bookstores around the world. There are no upfront costs for publishing, other than the purchase and approval of a proof copy, there are no inventory costs, and authors earn profits on every book sold.
When you place an order in the Lulu bookstore, we send the book’s digital file to an approved printer in our global network. Whenever possible, we choose a printer located closest to the book’s final shipping destination where it will be printed in 1-3 business days and ship directly from the printer – hot off the press. When your books ship, you will receive an email with shipping and tracking information.
Why does it matter?
Lulu’s print–on–demand production model eliminates the need to maintain a huge inventory of books. It also reduces the waste associated with traditional publishing in which approximately 40% off all printed books are returned to publishers for pulping. In 2009, an estimated 77 million unsold books were pulped in the UK alone*.
If one 10-inch (25 cm) diameter tree yields 30 books of 200 pages in length**, then in one year 2.5 million trees were turned into books no one in the UK wanted. This number is just for one country. Imagine the number of trees saved each year if all books were printed using Lulu’s print-on-demand business model.
*Daily Mail 30 December 2009
** South Florida Business Journal, 23 May, 2014
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