“The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders—it has an equal responsibility to the community and to the planet.”
Rose Marcario, CEO of Patagonia
At Lulu we actively strive to make a positive impact on society and the environment – one creator, one creation at a time. We provide free tools for authors to tell their stories, children’s book-making kits to encourage creative learning, and tools that transform digital imagery into art. Better yet, we do all of this using print-on-demand technology that reduces waste and preserves our natural resources
It would be easy to simply stop there. We could sit in our comfy offices in Raleigh, NC, pat ourselves on the back, and call it a day. Instead, we decided to prove we were making a difference. This past February, Lulu was accepted as one of four local businesses to participate in North Carolina State University’s (NCSU) B Corp Clinic.
To achieve B Corp certification, businesses must prove they are:
- Good for Workers
- Good for the Community
- Good for the Environment
- Good for the Long Term
- Good to the Core (establishing an innovative business model)
To reach certification, Lulu must score at least 80 out of 200 possible points. Our initial score was 37 points. That may not sound very impressive, but that score represented 37 reasons why Lulu is extra awesome.
By April we had increased our B Corp score to 66.5 points, due in large part to a diligent team of MBA students from NCSU and Duke University. In May we submitted our application for review and we are pleased to announce our current score is 79.6 points. Sadly, the B Corp review board does not round up, but we are working to further increase our score to blow through the minimum threshold of 80 points.
Lulu’s current initiatives include:
- Reviewing vendors to ensure best employment practices.
- Ensuring print partners use only sustainable FSC certified paper
- Auditing waste and recycled material
- Tracking utility usage
- Developing collaborative work spaces
- Writing policies for employing interns
We are also pleased to report that Lulu employees are making good use of their corporate volunteer days. Many employees have used their days to support favorite groups and charities. We have also had teams of Lulus work together on larger efforts.
We may be sitting on a C+ score, but you can be assured Lulu will soon be listed on the B Corp honor roll. Stay tuned. For more information on B Corp certification: