Survey Says…. What Matters Most

We asked 4000 of our top selling authors about their marketing plans and what they think mattered most to their success. Here’s what they had to say:
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Key Takeaways

Positioning your book and understanding your audience are key to success. Offering an attractive printed book as well as an eBook version online to generate word of mouth interest and validation via customer reviews should be your goal.

What Should You Do?

  • Prepare your book in eBook and print formats
  • Get a professionally designed cover for each format of your book
  • Focus on building reader reviews and incorporate them into your book cover, book description and website.

Additional Resources

eBook or “Real” Book: Which Should You Publish First?

Lulu Tip

If you ever need professional publishing services in a hurry, browse a list of our offerings here: http://lulu.com/services.

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