Teresa Dancer is the author of Pocket Handbook for Assistant Buyers A-Z of Textile Terms and has been involved in the world of fashion and clothing all her working life. After gaining a degree in sociology at Goldsmith’s College, she decided to pursue her career and enrolled on a course at Westminster College, London which introduced her to the world of pattern cutting, design and garment production. From there her first role involved working as a wholesale merchandiser for a large Hong Kong based company who were manufacturing and supplying men’s clothing into the high street. Using the product knowledge she gained in this role, she went on to work for Pepe jeans as a product manager alongside the head of men’s wear design. She then entered the world of buying where she worked for two iconic British brands, namely Laura Ashley and BHS.
After leaving buying, she helped to set up the UK office for a well-known French trend forecasting agency, Groupe Carlin. Subsequently, she was involved in working with some leading clothing manufacturers including Floreal Knitwear (part of the Ciel Group), a significant supplier of core product to Marks and Spencer. More recently she has been helping to promote Danish clothing brands into the UK.
Teresa also works part time as a lecturer/tutor at the London College of Fashion teaching both an introductory and further advanced course in Fashion Buying and Merchandising. She has been involved with the University for over 10 years.
What made you decide to indie-publish your work the Pocket Handbook for Assistant Buyers A-Z of Textile Terms
I have never published before and to be honest I didn’t think that an established publisher would be interested in taking my book and I was advised for a first publication it would be easier to self publish.I wrote my book in response to what I perceived to be a gap in the market. After having taught for over ten years I felt there was a need to provide an easy-to-use handbook which could be used by my target audience once they started on their journey in Fashion Buying. My book was based on the knowledge I myself gained during the many years I worked in the industry, both as a product developer and as a fashion buyer.
How is your publication used by your fashion students?
My students can use my publication to enhance their knowledge and if necessary prepare and assist them in entering into the world of buying.
Would you recommend independent publishing to your academic colleagues/friends and why?
If you are passionate about a subject matter and have experienced rejection or lack of interest from traditional publishers, then self-publishing is certainly an option although you will have to work very much on your own initiative in order to tackle the processes needed in getting to the final goal.
How did you promote and market your book?
As my book is primarily an academic book with a very specific subject matter, I concentrated my efforts on promoting my book to established universities and colleges in the UK and USA as well as through multimedia routes such as Linkedin and Twitter.
What are you plans for a next book?
It is a year since I published my first book so at the moment I would like to build on the sales for this book before embarking on another.
Teresa’s book Pocket Handbook for Assistant Buyers A-Z of Textile Terms is available in both print and ebook versions from the Lulu bookshop at http://www.lulu.com/shop.
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