Earlier this month we posted a blog with some advice about Facebook’s potential as a marketing tool. And make no mistake, Facebook will be your best friend when it comes to marketing your book. But Facebook only works if you have a continual stream of content to offer. Yes you can (and should) share coupons and the store links to your book from Lulu. And yes you can share a variety of industry news relevant to you and other authors like you.
That’s not enough though. Your readers and potential readers need to have an investment in you as a person. They need to get to know you and your work before they will open their wallets and buy your book.
A Blog is the perfect means to do this (and much more in the long term). An Author Blog is a direct link to you, a way to advertise, advocate for, and create a connection to your work. The people who follow your social media presence need a reason to come back to you. This is how you build a following, and how that following then goes to work for you by drawing in their friends to your network.
Best of all, blogs are easy to do. You can find a wealth of free blogging sites across the web, such as WordPress, Weebly, or Blogger. These platforms allow you to quickly and easily create and maintain a blog.
Now all you need to do is start adding content. Here’s some ideas for posting:
- Look at what’s trending on Twitter (by hashtag), Instagram, or Facebook and write an opinion piece about the topic at hand. Remember to use your researching skills to back up your argument. Anything that ties back to the topics your book(s) focus on are a plus.
- Come up with a weekly feature. For example, maybe every Wednesday you interview an author about writing or his/her process. Or on Tuesdays you post a photo of your work area and write about your progress. Whatever it is, be consistent.
- What have you read recently that you loved or hated? What is your favorite book of all time? Why do you prefer one specific genre over another? Or do you no longer read at all, and why?
- What challenges or fears have you faced in life and overcome? Inspirational writing is always popular.
- Make a top 10 list. From nail colors to the best advice on book cover concepts; do your research and show off what you’ve found. Again, if you can tie this back to the content of your book(s), all the better.
- As writers, we love words, but appreciate the other fine arts, too. Don’t shy away from putting up a video you found on YouTube or a photo of your favorite coffee shop, carnival ride, or pet. These small glimpses into your life will be appreciated by your readers.
- What do you want to accomplish over the next year and how will you get there? Tell your readers so they can root for you. And remember to talk about your progress now and again.
- Still not inspired? Check out these interactive prompts that will get your mind churning.
Providing a consistent stream of content, even small pieces, gives you fodder for social media sharing, allowing you to continually grow your presence.
Every blog follow, every Facebook like, is a potential reader. And each reader can then tell their friends and family, expanding your network and making your book more and more successful!
Paul is the Technical Writer at Lulu, responsible for all the words you see on our site (misspellings included). He also manages the community site – http://connect.lulu.com/en/ – and in his free time, he’s an avid reader and short story writer.