As you may well know, Lulu has been the go-to print on demand, self-publishing platform since 2002.
Yet there’s one misconception we run into time and again. Many hear terms like ‘self-publish,’ ‘indie-publish,’ or ‘print on demand’ and envision a fraught author, hunched over their laptop, tapping out their masterpiece. That’s a common perception, and it’s not entirely inaccurate.
The idea that self-publishing is reserved for fiction authors is just plain wrong. People need books for a variety of reasons. Everyone with information they need to solidify and make accessible has use for books. Authors are not just storytellers. They are information entrepreneurs, they are business owners, experts in their fields, educators, trainers, travelers, cooks, entertainers, storytellers, journalists…this list could go on. I’ll stop short and get to the point.
More than Stories
Lulu is more than a publisher for fiction writers. We’re a print partner, ready to help your business, big or small, with a range of printing needs.
Whether you’re a business owner, or work in human resources, or a motivated entrepreneur, or a public speaker, or…I’m listing again. If you’ve got the information you need to share to further your career or to make your business run smoothly, we’re ready to be your partner.
Here’s an example: Imagine you’ve developed a product. It’s a new take on an old idea, and something you know adherents of the old idea will love. You’ve got a market for this product, and you’re transitioning from development to entrepreneurial business person. You’re going to sell this product, and as you prepare to go to market, you also have to establish instructions. Customers will not be happy with your amazing product if they receive it and can’t turn it on!
But manuals aren’t cheap either. If you went with a more traditional printing method, you’d have to order a set quantity of the instructions and have them inserted into the packaging for your product. Not only does this cause you to incur another production cost, but you’ll also have an instruction manual that can only be updated by getting a new print run.
What if you could make the manual available without including it? Users who need or want the manual can order it (even a digital version if you wanted). The investment goes from substantial (making and printing a number of manuals and including them with each product) to negligible (just the cost to create the manual file). In fact, Lulu already has authors who do just this:
Raymarine UK Limited – Lulu Store
Installation and operation instructions for Raymarine i70 instrument.
Raymarine makes and sells marine electronics for a wide range of nautical and boating uses. Their electronics require set-up and training to use correctly. Rather than investing in pre-printed manuals, Raymarine has their manuals on the Lulu Bookstore, and users who need a manual can come to us and have one printed.
Manuals and instructional material can be important for internal use as well. Does your business use a training manual? Imagine being able to update the manual periodically with ease, and printing out only the most recent version for your new employees. Imagine the cost savings of having only the manuals you need at the ready, rather than stocking a number of them on hand.
Our print on demand tools allows Lulu to be an adaptable, quick means of printing exactly what you need when you need it. Here are some of the many ways a book can be useful for a business or entrepreneur:
- Internal training
- Reporting material
- Advertising tool to promote your knowledge/product
- Product catalog
- Education material (custom text books, curriculum specific material, work books)
For years now Lulu has been a dependable business partner for professionals and companies with all kinds of printing needs. We’re ready to help you and your business with easy to use, fast, affordable, and high quality printed products.
Paul is the Senior Copywriter at Lulu, responsible for all the words you see on our site (misspellings included). He also manages the community site – http://connect.lulu.com/en/ – and in his free time, he’s an avid reader and short story writer.