Lulu as a Business Partner

Lulu has been the go-to print on demand, self-publishing platform since 2002.

Yet there’s one misconception we run into repeatedly. Many hear terms like ‘self-publish,’ ‘indie-publish,’ or ‘print on demand’ and envision a fraught author, hunched over their laptop, tapping out their masterpiece. That’s a common perception, and it’s not entirely inaccurate.

That self-publishing is reserved for fiction authors is just plain wrong. People need books for a variety of reasons. Everyone with the information they need to solidify and make accessible has use for books. Authors are not just storytellers. They are information entrepreneurs; business owners, experts in their fields, educators, trainers, travelers, cooks, entertainers, storytellers, journalists…this list could go on. I’ll stop short and get to the point.

More than Stories

Lulu is more than a publisher for fiction writers. We’re a print partner, ready to help your business, big or small, with a range of printing needs.

Whether you’re a business owner, or work in human resources, or a motivated entrepreneur, or a public speaker, or…I’m listing again. If you’ve got the information, you need to share to further your career or to make your business run smoothly, we’re ready to be your partner.

Printing presses lined up and running

Here’s an example: Imagine you’ve developed a product. It’s a new take on an old idea, and something you know adherents of the old idea will love. You’ve got a market for this product, and you’re transitioning from development to entrepreneurial business person. You will sell this product, and as you prepare to go to market, you also have to establish instructions. Customers will not be happy with your amazing product if they receive it and can’t turn it on!

But manuals aren’t cheap either. If you went with a more traditional printing method, you’d have to order a set quantity of the instructions and have them inserted into the packaging for your product. Not only does this cause you to incur another production cost, but you’ll also have an instruction manual that can only be updated by getting a new print run.

What if you could make the manual available without including it? Users who need or want the manual can order it (even a digital version if you wanted). The investment goes from substantial (making and printing several manuals and including them with each product) to negligible (just the cost to create the manual file). In fact, Lulu already has authors who do just this:

Raymarine UK Limited – Lulu Store

Raymarine Manual

i70 Installation and operation instructions

Installation and operation instructions for Raymarine i70 instrument.

Raymarine makes and sells marine electronics for a wide range of nautical and boating uses. Their electronics require set-up and training to use correctly. Rather than investing in pre-printed manuals, Raymarine has their manuals on the Lulu Bookstore, and users who need a manual can come to us and have one printed.

Manuals and instructional material can be important for internal use. Does your business use a training manual? Imagine being able to update the manual periodically with ease and printing out only the most recent version for your new employees. Imagine the cost savings of having only the manuals you need at the ready, rather than stocking several them on hand.

Our print on demand tools allows Lulu to be an adaptable, quick means of printing exactly what you need when you need it. Here are some of the many ways a book can be useful for a business or entrepreneur:

  • Manuals/Instructions
  • Internal training
  • Reporting material
  • Advertising tool to promote your knowledge/product
  • Product catalog
  • Education material (custom text books, curriculum specific material, workbooks)

For years now Lulu has been a dependable business partner for professionals and companies with all kinds of printing needs. We’re ready to help you and your business with easy to use, fast, affordable, and high quality printed products.

9 thoughts on “Lulu as a Business Partner”

  1. To help me be more comfortable in working with you
    (…I cannot believe a company will do something without return benefits for themselves.)
    What’s in it for you?
    If I know that, then I will be less skeptical about investing my time, energy, and money in working with lulu.
    Thank you for your kind consideration and not peing unhappy about my question. 🙂

  2. Hi John,
    Great question!
    Our model is to earn when you earn. We take a 20% cut of revenue from sales, making our relationship with our authors the backbone of our income.
    To put it simply, we make money when you make money.

  3. Dennis O'Connor

    Hi, i’m trying to find out how to get started publishing my book. The story is about my 44 year old sister-in-law, who has down syndrome and I have kept a journal for over 40 years on hilarious comments she has made, challenges in her upbringing, how she has coped with tragedies in her life and how everyone has learned from this amazing person. At this point I have close to 18,000 words and I’m now trying to include the many pictures of the people in her life that she has encountered, such as Susan St. James, Dan Marino and the Govenor of Connecticut, to name a few. So, I need guidance in organizing the story and then I hope to market it to the National Down Syndrome Association and the Special Olympics of which she was a poster child for, back in 1982. I hope that this will help readers who have these special children and realize the positive impact they can have in everyone’s life as Kelly has. Her special gift is her humor.
    So, I see making this an E-book, but, if possible, to be able at times to order books for book signing events. also, need to know about copyright process, and just about everything else that I don’t know enough to ask about.
    thank you in advance for any assistance,
    Dennis O’Connor

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  5. I was actually moved enough to drop a thought 😛 I actually do have some questions for you if it’s okay. Is it only me or do some of these remarks look as if they are written by brain dead folks? And, if you are writing on other places, I would like to follow everything new you have to post. Would you make a list the complete urls of all your social pages like your Facebook page, twitter feed, or linkedin profile?


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