Self-publishing is a demanding project to take on. As a writer, you’ve already labored over the words and phrases of your book, researched and studied the ins and outs of writing effectively, developed plots and characters…you’ve done a lot of work! Now to get the manuscript published, you’ve got to take on even more roles, notably laying out the book, designing a cover, ensuring the content is
Once the book is finally done and published,
You might stop at this point and think “why
There’s one really good reason to go the self-publishing route. And what better way to convey that reason than an infographic!
That’s a lot of information, I know. Let’s break down two of the most important points:
Self-Published authors earn 80% of their revenue for each sale with Lulu. In the above example, selling 3,000 copies resulted in four times the revenue earned! Earning power and potential is one of two differences that will lure a writer to self-publish (the other being editorial control). This is a major factor in the economics of self-publishing, as traditionally published authors earn far less. When you sell your work, you want it to truly me your work and you want to earn what you deserve. We agree, and by putting the author in the driver’s seat, we can direct substantially more revenue to the author.
Sales by Publisher
This is interesting enough to be worth looking again at the specific segment of the infographic. Look at those Yellow portions. That’s the piece of the bookselling market (ebook and print) including just Indie and Single Author publishing. 41% of ebooks, and 27% of Amazon print bestsellers. Think about that a moment. An idea (self-publishing) that is only fifteen years old has already taken over more than a quarter of the biggest bookseller in the world. And that doesn’t even include small and medium-sized publishers.
Traditional publishing is out there. And if you can get your book picked up by a publisher, it might be right for you. But if you’re looking to make the most from each sale, to retain control over your work, and to have the freedom to publish just the way you want, Lulu is the only real option. The book is yours! You wrote it, so you should see the profits.
If you need some more information to get started publishing, check out the Lulu Toolkit!
Paul is the Senior Copywriter at Lulu, writing weekly blog posts and helping guide content for the company’s marketing. When he’s not deeply entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person, but considers himself cat tolerant.