July 1st is the 182nd day of the year. Believe it or not, we are halfway through 2017.
There’s still time to embrace change and make 2017 a year of improvement.
Instead, we’d like to share the tool Lulu uses to keep our company mission-oriented and considerate of all Lulu stakeholders – our employees, suppliers, community, environment, and our content creators and readers!
The B Corp Impact Assessment is a free online tool anyone can use to measure their company’s social and environmental performance. The tool was created by B Lab, a nonprofit that certifies all B Corps. The Impact Assessment analyzes the entirety of a business with a focus on the Environment, Workers, Customers, Community, and Governance. The tool even adapts to the specifics of your particular industry, number of employees, and location.
For example, Lulu’s assessment as an online publishing company looks very different from the ice cream extraordinaire, Ben & Jerry’s; or Forrest Firm’s, an agency providing corporate legal services in Winston Salem, NC. Businesses that produce physical goods generally have a greater affect on their environment. The Impact Assessment takes this into consideration and will ask more environmental questions and give greater weight to this category.
The assessment awards points for positive actions and gives businesses a way to measure what matters **trademark symbol here** Anyone can market their company as “green” or “eco-friendly,” but not every business has the metrics and data to prove it.
To become a certified B Corp, businesses must reach a minimum of 80 points out of 200 on the Impact Assessment.
More importantly, the Impact Assessment includes suggested improvements and examples of best practices. For instance, Lulu does a terrific job with our workplace flexibility. All employees are expected to be in the office from core hours 10am – 4pm, but start and end times are largely determined by individual Lulu employees. However, there is still room for Lulu to improve our sustainability. While we do compost, recycle, and monitor our utilities, we have not yet set goals to reduce our energy use or waste. That’s where the B Corp Impact Assessment is particularly helpful. It provides numerous examples of how to accomplish those goals.
You can see our Impact Assessment score here: https://www.bcorporation.net/community/lulu-press-inc
Remember, you don’t have to commit to official B Corp certification to use the Impact Assessment. It’s free and open to anyone that wants to improve their business.
Sheridan Howie is Coordinator of Sustainability and Outreach here at Lulu. She describes herself as a friend to all cats everywhere, a clog aficionado, and an art maker.
Check our Sheridan’s featured blog, Better than Yesterday, for more environmental and socially friendly efforts Lulu and our community are making.
Paul is the Technical Writer at Lulu, responsible for all the words you see on our site (misspellings included). He also manages the community site – http://connect.lulu.com/en/ – and in his free time, he’s an avid reader and short story writer.