When we talk about marketing campaigns, you’ll find a lot about how to utilize social media, make the most of video content, and write awesome blogs. Everything need to do you to capture and engage with new readers.
One element of effective marketing strategies that often doesn’t get as much attention as it deserves is email marketing.
Did you know studies show that email has the highest return on investment (ROI) of any marketing channel? Not only that, the margin by which email takes that crown is massive. As of a June 2016 study, email enjoys a 122% ROI while social media is at 28%. That’s a huge difference!
So how do you step up your email marketing game to sell more books and connect with more readers?
It’s a unique proposition for authors because you’ve got two actions you’re trying to inspire:
- Purchase of a book
- Engage with your author platform
The first objective is kind of obvious. Of course, you want everyone to buy your book! But the second objective shouldn’t be overlooked. Consistent engagement leads to more sales, brand loyalty, and develops your credibility as an author. If someone returns to your blog or website over and over, they’re interested. And if they’re interested, odds are much improved that they’ll tell someone else about your work.
Needless to say, a lot goes into an effective email marketing campaign. And the effort isn’t something you’ll ever be “done” with because email marketing keeps going and going.
With that in mind, we’re going to look at 8 tips to boost your email marketing:
Paul is the Senior Copywriter at Lulu, responsible for all the words you see on our site (misspellings included). He also manages the community site – http://connect.lulu.com/en/ – and in his free time, he’s an avid reader and short story writer.