Lulu is getting a new look! As we continue to grow the Lulu platform and update our core product experiences, we want our brand to accurately reflect what we believe in and the direction we’re heading.
Today, we’re taking a bold step forward introducing a new logo and identity system for Lulu.
After careful consideration, we created a new logo that represents our commitment to printed books, but with a more modern look that captures the company’s love of technology.
This new branding is only the beginning and you can expect some exciting new updates to the Lulu platform over the next 6-12 months!
In the coming weeks, we will be updating all of our social channels, blogs, sites, etc… with the new logo. We realize that changing a logo is a process that can involve many steps and take some time, so we appreciate your patience as we finalize it gradually.
Thanks to all of our employees and customers for inspiring our new look!
Paul is the Senior Copywriter at Lulu, responsible for all the words you see on our site (misspellings included). He also manages the community site – http://connect.lulu.com/en/ – and in his free time, he’s an avid reader and short story writer.