How Podcasts Can Help You Market Your Writing

Podcasts are the internet adaptation to talk radio. At the turn of the century, with the explosion of the Internet of Things (IoT) devices, content marketing, and personalized media, the podcast revolution was born. Podcasts are digital audio files that are made available on the internet for downloading to a computer or mobile device. They are often available as series and provide subscribers with new installments that they can receive automatically as they are released.

The ease at which podcasts are created is a large factor in their popularity; one of many forms of media that, like social media, allow users to be creators of content as well as consumers. The accessibility of producing content opens doors for those who have ideas and conversations to share with the world; and as a large segment of content on the internet, podcasts can be a source of content marketing that will allow you to further solidify your brand and expand your audience. Producing a podcast establishes your credibility as a knowledgeable source with important things to say, which can be an important step in marketing your writing.

Building Your Audience

Podcasts are often heard by an audience of busybodies; people who may not have the time to dedicate their bodies fully to consuming content. It’s also popular among those who would rather listen than read, which is an important aspect to consider when starting a podcast. In order to build your audience, which can help your writing receive recognition, it’s important to find a niche that relates to your writing for you to talk about. Think of the common themes and topics among your readers and the parts of your writing that attract them, and choose a topic that encompasses your audience.

In order to build your audience, it’s important to be involved in the interests of your readers. If you’re hoping to use a podcast to help market your writing, it’s important that you have interesting topics and perspectives to talk about and that you understand what your readers’ stances are. People who run podcasts, similar to radio show hosts, should understand current events and be able to talk about them as influencers, knowing the role of these topics in society. It’s important to share perspectives that are well balanced, while still maintaining an authoritative stance of right and wrong.

Once you’ve established your credibility as a person with insight that people should trust and listen to, you’re able to use your platform to talk about your work. People become invested in the topics covered in podcasts as well as in the person who is sharing their insight, therefore, once you build an audience, they’ll become invested in your other work outside the podcast. As you talk about your niche on the podcast, jot down ideas for related topics that can tie back into your writing, so you can build subtle connections to your writing and talk about your work without letting your audience know that’s exactly what you’re doing.

Creating a Quality Podcast

Podcasts require as much or as little preparation as you want to put into them because the most important part of a podcast is yourself. It’s a good idea to have an outline or list of topics and subtopics to talk about in order to lead the conversation and not miss certain points you need to make to convey your feelings about the topic. Keep potential topics you’re hoping to cover organized by managing a digital library of your favorite books and other informative resources to be able to reference them during your podcast. Staying organized will help streamline your content, which will help the overall flow of your podcasts.

While content is important, something you really can’t skimp out on when running a podcast is the sound equipment. All your audience gets from you during a podcast is the sound of your voice, so you want to make sure you are heard as clearly as possible. Starting a podcast is a pretty low-cost investment, as all you really need is a decent microphone and a computer. Take some time to scour the internet for advice on how to record professional audio and make some small investment to provide your audience with high-quality sound. Chances are you will need to edit audio clips, so find an intuitive audio software program to master your podcast clips.

Last but not least, it’s important to organize the content you will cover in a way that arranges each podcast session to set up the next one. Like in books, leave the audience with cliffhangers regarding the next podcast in the series to encourage them to tune into the next session. Keeping your audience engaged is an important part of running a successful podcast, so consider inviting guests to your podcast in order to add another expert to your podcast series and further establish credibility. If you get your podcast off the ground and running smoothly, consider inviting the host of a popular writing or storytelling podcast to get another perspective on your niche topic and to help foster community in the writing scene.

Positive Outcomes

Keeping a consistent podcast schedule will help your audience feel as though they can rely on you, which helps establish trust and connection. By keeping up-to-date on your podcast, you will have a consistent platform that you can use to talk about your work, what your readers can expect from your writing, and what is inspiring the current tone of your writing, which can add a lot of background and help intrigue your audience. Giving your audience personalized insight to your thought process can make them feel like they are involved in your writing and having that kind of connection with your audience can leave them excited for your work to be published.

Connecting with your audience is one of the benefits of hosting a podcast as it can help provide you with insight into what draws your audience in and what holds them back. Podcasts can be a channel where you engage with your audience by asking for feedback on ideas. However, they can also be a channel for content marketing, as well as a form of media where you can achieve measurable goals, like growing engagement and achieving a certain number of listeners. You might even have other podcast hosts ask you to be a guest on their shows, which can help build your audience.

While podcasts add a whole other project to your busy schedule, they can be a great channel to market yourself and your writing if you stay organized. Podcasts can help you find your audience and reach individuals who are not on other forms of social media and will help grow the personal connection you have with your audience. Investing in the time and materials to create a quality podcast can help your podcast gain popularity and will provide you with a consistent platform to talk about your writing. Establishing yourself as a credible resource with insight and wisdom can attract people to your writing and can help you successfully market your self-published work.


Devin is a jack of all trades from Daly City, CA.  He dreams of writing in an office one day but settles for his garage studio for now. 

Join the Conversation

Scroll to Top
%d bloggers like this: