On completing catering school I pursued a career in the hospitality industry, which required me to leave my beautiful France. I traveled quite a lot, working in both England and America. Sixteen years ago, I returned to the Channel Islands and settled in Jersey.
During my travels, I encountered and worked with incredible people. I learned so much and had so many ideas and stories I wanted to tell. Then I thought if I was to write a book, not only could I easily reference the information myself, but I could also share what I had learned with others.
Three people encouraged me to start the book: My business coach, who basically kicked me in the backside and said let go of your fear of failure, your fear of writing and get on with it. Second was my business consultant who told me if he could publish a book on Lulu.com, so could I. And lastly a friend who taught me some “techie” tips and tricks.
As I finished up the writing, I began working with a marketing agency to help with the book title, the cover illustrations, and the synopsis. Since I wanted to sell the book, I knew all of this had to be done professionally. We looked at things such as catchy titles and bright covers that could be seen in the middle of 100’s of other books.
Being French and writing in English, professional editing of the book was also a must. I was very lucky to have the support of an editor who had the task to read and edit 418 pages.
Thrive with The Hive
“A practical guide to service excellence with lessons from nature’s most powerful business organisation – The Beehive”. The Busy Queen Bee takes a look at the importance to a successful business of its customers. She uses a powerful analogy from Nature, describing the work of the humble Bee and its ultra efficient work ethic. Beehives are fascinating, well-oiled machines; the similarities with the running of a business and the running of the Hive are incredible. Adapting some of their work ethic and re-focusing businesses to create a real service culture throughout their organisation is the key to success during those challenging time. In this Customer Service book, the Busy Queen Bee describe her very own view of the delivery of Customer Excellence. She has created 10 simple steps to follow on how to look after your internal and external customers, delighting them and creating exceptional customer experience and ultimately creating a real service culture within your organisation.
I also thought it would be a great idea to try to get celebrity endorsements. Again, I was very lucky to get recommendations from two customer service experts. Once this was done and pricing structures for the print and eBooks had been worked out, it was time to upload the final version of the manuscript. Then I pressed the publish button… it was a scary and thrilling experience. Incredibly, two days later, the books were delivered and I felt like a kid opening a Christmas present. Wow, the book was so big and so bright. It was such an amazing feeling to hold my very own book.
But the journey didn’t stop there, I visited local retailers and managed to get Thrive with the Hive on WHSmith’s and Waterstones’ shelves. The Chamber of Commerce and a local coffee shop also agreed to sell copies. You can now also find it at the Jersey Library. I have found that marketing is an ongoing effort that has been constantly managed with press releases, social media, radio and newspaper interviews.
The book has now been sold in 13 different countries and I am about to sign an agreement for Thrive with the Hive to be translated and published in Korea. All of this is just amazing!!
Now I see that my publishing journey is only just starting. My book is now my big business card and has inspired me to create a new online course: “Deliver Exceptional Customer Service.” I am also developing a speaking program to help businesses thrive by delivering buzz-worthy customer service.
So, I tell you what, if I can do it, so can you… what are you waiting for??
Originally from France, Claire Boscq-Scott has lived in Jersey, Channel Islands, since 2000. Capitalizing on her experience gained in the hospitality industry, she founded, The Busy Queen Bee in 2009. To learn more, visit her site at http://www.thebusyqueenbee.com.
Thrive with the Hive is her very own view for delivering customer excellence. Her book focuses on 10 “buzzes” to deliver consistently exceptional customer service resulting in an unforgettable experience for every customer who walks through your doors.