Paul@Lulu

Paul is the Marketing Content Manager at Lulu, writing weekly blog posts and helping guide content for the company's marketing. When he's not deeply entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person, but considers himself cat tolerant.

Finessing Your Manuscript: Common Mistakes to Avoid

By Paul@Lulu / January 8, 2016 December 4, 2019 / 3 minutes of reading

While editing your manuscript, there are a number of common and easily overlooked mistakes you need to have an eye on.

Getting Noticed: The Art of the Description

By Paul@Lulu / November 10, 2015 February 11, 2020 / 3 minutes of reading

Writing an effective book description is no easy task. But we’ve got some advice to help you along the way!

The Value of a Book [Infographic]

By Paul@Lulu / March 5, 2015 December 2, 2019 / 2 minutes of reading

In honor of World Book Day, we have an infographic that shows the value of a book using traditional publishing process vs. self-publishing.

Marketing Your Book with Promotional Materials

By Paul@Lulu / August 2, 2011 November 11, 2020 / 2 minutes of reading

Promotional materials are a vital part of your maketing plan. And for most authors, they are an inexpensive and memorable way to promote their book.

How To Get Your Book Into Libraries

By Paul@Lulu / October 18, 2010 November 11, 2020 / 7 minutes of reading

Tips and advice for getting your book on the shelf at your local library.