Paul is the Marketing Content Manager at Lulu, writing weekly blog posts and helping guide content for the company's marketing. When he's not deeply entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person, but considers himself cat tolerant.

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The Value of a Book [Infographic]

In honor of World Book Day, we have an infographic that shows the value of a book using traditional publishing process vs. self-publishing.

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How to Market Mysteries and Thrillers

Mysteries and thrillers fill a very specific niche of avid readers. Learn more about finding those readers and connecting with them to sell more books!

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How to Market Romance Novels

Romantic reads are hot. Literally. The genre had an estimated $1.368 billion in sales in 2011, and accounted for 13.4% of the consumer book market.

Blogging Guide: Platform and purpose

Our blogging guide explores three platforms you can use to create your blog and some basic elements to get you started creating your posts.

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