Paul@Lulu

Paul is the Marketing Content Manager at Lulu, writing weekly blog posts and helping guide content for the company's marketing. When he's not deeply entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person, but considers himself cat tolerant.

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The Value of a Book [Infographic]

In honor of World Book Day, we have an infographic that shows the value of a book using traditional publishing process vs. self-publishing.

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How to Market Mysteries and Thrillers

Mysteries and thrillers fill a very specific niche of avid readers. Learn more about finding those readers and connecting with them to sell more books!

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How to Market Romance Novels

Romantic reads are hot. Literally. The genre had an estimated $1.368 billion in sales in 2011, and accounted for 13.4% of the consumer book market.

Blogging Guide: Platform and purpose

Our blogging guide explores three platforms you can use to create your blog and some basic elements to get you started creating your posts.

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