Show Off Your Brand With White-Label Shipping
Build your brand with white-label shipping for your custom books. Learn the benefits to entrepreneurs, publishers, & authors with this free option from Lulu Direct.
The Book You Didn’t Know You Wrote
Whatever kinds of content you create, publishing a book to support it can help grow your audience and generate more revenue.
Publishing Industry Trade Show Roundup
Publishing industry trade shows are back in 2022! Take a trip with Team Lulu as we round up our trade show adventures this spring.
How to Plan & Promote Your Book Pre-Launch
Learn to make your book launch a success by creating a detailed publishing & marketing plan. Before you publish, you need a plan!
Lulu Direct for WooCommerce is Here
We’re happy to announce the expansion of our ecommerce options with the addition of WooCommerce for WordPress to Lulu Direct.
Lulu Launches Direct-To-Consumer Ecommerce Book Fulfillment
The newest addition to Lulu.com’s publishing platform, Lulu Direct, enables authors to take advantage of direct-to-consumer sales channels, combined with the ease and flexibility of print- on demand.
Ecommerce and Direct-To-Consumer Book Trends for 2022
Must read trends for Businesses & Authors selling books directly to buyers. Future proof by using print-on-demand to sell books directly to your audience.
Discounting Best Practices and Biggest Blunders
Maximizing holiday sales means lots of smart marketing and even smarter discounting. Learn our best practices and worst blunders!
Be Where Your Buyers Are
If you want to sell more books, you have to be present everywhere your buyers are! That means knowing your audience and planning ahead.
Optimized For Mobile: The Future of Bookselling
How prepared is your author website for mobile shoppers? Learn how to prepare your book selling pages for mobile readers.