Here at Lulu,
Today is such an occasion. So we’re sharing this question and answering it as best we can. Toby Maguire of Hamburger, TN, asks:
While it was approved for retail distribution, no one seems to be buying my ebook. It’s called “Murder a Book About Killing.” Do you think my metadata is at fault? Please help!
Well, Toby, we think we know what the problem is. Your ebook is suffering from a fairly common affliction known as Title/Subtitle Confusion Disorder (T/SCD). Luckily, there’s a very simple solution to fix your ebook metadata: punctuation!
You see, “Murder a Book About Killing” sounds like you’re ordering the reader to actually murder a book, in particular a book on the topic of death-dealing. It’s confusing. A
And likewise, that punctuation impacts the accuracy of your ebook metadata.