Here at Lulu,
Today is such an occasion. So we’re sharing this question and answering it as best we can. Toby Maguire (no, not the Toby Maguire) of Hamburger, TN, asks:
While it was approved for retail distribution, no one seems to be buying my ebook. It’s called “Murder a Book About Killing.” Do you think my metadata is at fault? Please help!
-TM (not the TM)
Well, Toby, we think we know what the problem is. Your ebook is suffering from a fairly common affliction known as Title/Subtitle Confusion Disorder (T/SCD). Luckily, there’s a very simple solution to fix your ebook metadata: punctuation!
You see, “Murder a Book About Killing” sounds like you’re ordering the reader to actually murder a book, in particular a book on the topic of death-dealing. It’s confusing. A
And likewise, that punctuation impacts the accuracy of your ebook metadata.