Happy belated Second Half of the Year Day! For many of us, we began the year by setting a resolution or two. Back in
July 1st is the 182nd day of the year. Believe it or not, we are halfway through 2017.
There’s still time to embrace change and make 2017 a year of improvement.
Mid-year resolution: Embrace change
No, this isn’t a public service announcement about eating more green things, cutting impulse purchases, or committing to a robust writing schedule. (Although, we do have tips for keeping your 2017 writing resolutions. Instead, we’d like to share the tool Lulu uses to keep our company mission-oriented and considerate of all Lulu stakeholders – our employees, suppliers, community, environment, and our content creators and readers!
The B Corp Impact Assessment is a free online tool anyone can use to measure their company’s social and environmental performance. The tool was created by B Lab, a nonprofit that certifies all B Corps. The Impact Assessment analyzes the entirety of a business with a focus on the Environment, Workers, Customers, Community, and Governance. The tool even adapts to the specifics of your particular industry, number of employees, and location.
For example, Lulu’s assessment as an online publishing company looks very different from the ice cream extraordinaire, Ben & Jerry’s; or Forrest Firm’s, an agency providing corporate legal services in Winston Salem, NC. Businesses that produce physical goods generally have a greater
The assessment awards points for positive actions and gives businesses a way to measure what matters **trademark symbol here** Anyone can market their company as “green” or “eco-friendly,” but not every business has the metrics and data to prove it.
Assessing our Impact
To become a certified B Corp, businesses must reach a minimum of 80 points out of 200 on the Impact Assessment.
More importantly, the Impact Assessment includes suggested improvements and examples of best practices. For instance, Lulu does a terrific job with our workplace flexibility. All employees are expected to be in the office from core hours 10am – 4pm. But start and end times are largely determined by individual Lulu employees. However, there is still room for Lulu to improve our sustainability. While we do compost, recycle, and monitor our utilities, we have not yet set goals to reduce our energy use or waste. That’s where the B Corp Impact Assessment is particularly helpful. It provides numerous examples of how to accomplish those goals.
Lulu certified with 80 points and continues to improve our score. We’re participating in the B Corp Inclusion Challenge, training all Lulu employees to be environmental stewards, and improving our community outreach.
You can see our Impact Assessment score here.
Remember, you don’t have to commit to official B Corp certification to use the Impact Assessment. It’s free and open to anyone that wants to improve their business.