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Expanded Distribution For Retail Options

At Lulu, we want to give every author the tools they need to have a chance at success. After all, there’s a lot to do with your self-published book between editing it, formatting it and designing the perfect cover. That doesn’t even include writing it! But there’s one aspect you might not have given a lot of thought to yet: how are you going to sell your book? They answer is varied, but one piece of the puzzle should be expanded distribution.

Selling on is a great start, but to reach the largest pool of potential readers you need to be in the most stores possible – that means,, and more. Luckily, Lulu’s Global Distribution service lists your book on websites around the world in a few quick steps

So why should your book have Global Reach? Well, there’s no reason not to get it! Worried that it’ll take too much time and effort on your part to get everything set-up? Think again – it couldn’t be any easier.

Create an eligible project

You’re already publishing your book on Lulu, so just make sure you’re creating a book that’s eligible for expanded distribution channels. There are a ton of options, including our most popular sizes, so you won’t have a problem choosing a book size that works for you.

Check the distribution guidelines

Retailers have standards and if your book will join the rest of the books in the bookstores, it has to be up to snuff. Distribution requirements regarding things like your copyright page and margins will ensure that your book looks the part.

Eligible Products Guide

Find the book size, page count, paper, ink, and binding options included in Global Distribution.

Eligible Products for Global Distribution thumbnail image

Order a proof copy

The last thing you want is to buy your book and realize it doesn’t look quite the way you imagined. A proof copy lets you make sure that what you see on the screen is what you’ll be holding in your hands.

Approve your book

In a few short weeks it will be on the retail sites you already visit every day. It’s that easy!

“Sure, it’s easy to get started, but keeping up with it and managing every little detail is probably a hassle, right?”

Not at all – once your book is in Lulu’s expanded distribution network, the only thing you need to focus on is getting started on your next book! We will handle everything else for you. Listings go up automatically with all the book details you entered on Sales and royalties, whether they’re from Amazon or a community bookshop, are conveniently posted to your account. There’s no need to subscribe or renew anything, because Global Reach is free and will stay active until you decide otherwise.

Sell Your Book, Your Way

Sell books on your own website with Lulu Direct.

Sell Your Book,
Your Way

Sell books on your own
website with Lulu Direct.

But maybe you’re still wondering, “Why?” Here’s a really good answer to that: sales.’s bookstore is a great place for independent authors and small publishers, where thousands of books are sold each day. But it’s still just one store and selling books is a numbers game. That means the more sites that list your book, the more chances you have to make a sale.

Benefits of Distribution

We will display your book on some of the world’s largest book sites and will be eligible for discounts and incentives those retailers provide to entice customers to buy, like free shipping. Plus, your book will be available in the Ingram Book Company catalog, the same place many bookshops order from to put books from big publishing houses on their shelves. Whether it’s online or in store, your book will be available wherever your customers shop.

Global Reach is a great marketing tool for established and up-and-coming authors alike. If a potential customer sees your name on one website, they might not give it a second thought. But when you show up on Amazon’s international network, Barnes & Noble’s site and a host of other stores alongside their favorite authors, you start looking like a big deal! It might be just what you need to draw the attention that your book deserves and be the first step in building your audience.

Get Started

Create a free Lulu account today to print and
publish your book for readers all over the world.

Get Started

Create a free Lulu account today to print and publish your book.

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Colin L

- Archived Author -
Colin L writes for the Lulu Blog

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