Holiday Planning Blog Graphic Header

Holiday Success: The Magic of Drop Shipping

Santa With a Calculator

Over the last several months we have discussed marketing strategies, expanding your internet presence, and promoting your books. To help you better prepare for the holidays, we have also discussed taking advantage of Lulu’s weekly discounts to not only restock your inventory for direct sales and events but also as a means to promote your books on your website and social media outlets.

What if there was another way you could take advantage of these sales to increase your profits? A way that doesn’t require you to make a huge upfront investment on inventory, but allows you to take advantage of your author discount in addition to the Lulu discount?

Santa with a bunch of cash

“What is this magic of which you speak?”

“Drop shipping,” I respond.

What is Drop Shipping?

Drop shipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer.

Let’s imagine you have a storefront set up on your website. From the storefront, you can sell your book at retail price or even at a slight discount. First, collect all the buyer’s information and the funds including shipping costs. Then log into your Lulu account, place the order at your author discount plus the Lulu discount. Finally, enter the buyer’s shipping address and Lulu prints and ships the book. You pocket bigger profits.

How does it work?

Let’s do the math

Assume you are selling a 250 page, 6×9, paperback.

What if Lulu is offering a 25% discount and you drop ship the book?

You may think it’s not worth the effort to earn a few more $ € or £ per sale, but if you are taking orders for 5, 10 or 50 books, drop shipping the orders can significantly increase your profits per book – particularly if your book includes an ISBN and your revenue is subject to US tax withholding.

Besides earning higher profits on book sales, drop shipping allows you to get paid immediately. It also allows you to collect buyer contact information for future marketing campaigns. Win, win, win.

Lulu wishes you great success this holiday season. Together, we will make it the most profitable ever.

Glenn H

- Archived Author -
Writer extraordinaire and generally amazing guy, Glenn makes sure that every day is the best day ever.

6 thoughts on “Holiday Success: The Magic of Drop Shipping”

  1. @LS Harteveld – you can use this method in any of the Lulu international stores. The books will be printed at the printer nearest the book’s destination.

  2. I would love to do this, since I m planning on releasing 6 books before end of the year.
    But does it work for Dutch Lulu? Will it allow me to enter an email address + delivery address from a buyer other than my own?
    Some international promotions and services do not apply to our Lulu….

  3. Hello Jerry
    Your comment is intriguing. How could self-published authors achieve what you describe?

  4. Your use of the term “drop-ship” is incorrect. True drop-shipping means that the author’s name is used on the packaging, not lulu’s. What lulu does is “ship to”, not “drop-ship”!

  5. Hi Trina – If anyone does a search for your book and sees it listed for $40 or $10, from which vendor do you think they will buy it? If someone is silly enough to purchase at 4x the price, you still get paid.

  6. I see drop shippers listing my books on Amazon all the time. They’re usually charging five times the retail price, which means if anybody’s dumb enough to buy from them, they get way more money from my books than I do. How is that a good thing?

Comments are closed.

Scroll to Top