How to Use the New Author Discount Manager

One of the features Lulu authors most frequently ask for is the ability to offer books at a discounted price.  Lulu has listened, and today we have released the new Lulu Discount Manager. Now our authors are free to take a percentage off the list price of their books in the Lulu Marketplace. It is a great way to gain new readers for your works and reward your loyal fans. And with the holiday season just around the corner, now is the perfect time to offer your readers a special deal. I’m sure you’re anxious to start using this great new feature, so here are some tips for how you can easily start setting discounts for your works with the new Lulu Discount Manager.

Both Lulu authors old and new can set discounts for their works.

When you log into Lulu and visit your “My Lulu” page, you’ll notice the new “discount” column in your projects list. It is important to note that any discounts you make will deduct from the list price of your works. And you cannot set a discount at a price lower than it costs to manufacture your book.

Discount Manager for Published Books

If you already have a book published in the Lulu Marketplace, the easiest way to set a discount is to click the discount sticker next to your book’s title in your project list. In the window that pops up, enter the discount percentage you’d like to set. In this window, you can see the price for your work, the percentage of savings you’re passing on to your readers and your total revenue after the discount.  You can remove your discount at any time.

Discounting a New Book

If you’re publishing a new work to sell on the Lulu Marketplace, or creating a revision of an old one, you can change the discount pricing during the publishing process. You’ll find discount information on your book’s “price” after the “description” page if you’re discounting a print book and after the “DRM” page if you’re discounting an eBook. Just click the “set discount” button and use the discount manager pop-up window to set your discount savings.

If you decide at the last minute to set a discount before you publish, don’t worry. You can also edit your discount pricing on the “review” page for your book by clicking the “edit” button under the “Lulu Pricing and Creator Revenues” heading. This handy table will show you your book’s discounted price on the Lulu Marketplace compared with the list price elsewhere.

At Lulu, we’re all about helping authors reach more readers. And the new Lulu Discount Manager will help you drive more awareness to your works and stand out from the competition. The Discount Manager is great for seasonal sales or for book events like an upcoming release. It all goes back to Lulu’s goal to provide authors with complete control over their works and helping them sell more books. Happy discounting.

23 thoughts on “How to Use the New Author Discount Manager”

  1. bonnie richardson

    i am a new author and my book was published by publish america {big mistake i know } but i am not going to let that hurt my book. my book is really good and it needs to be read. how do i get it regisitered with your company please help me thank you BONNIE “A MOTHERS WORST NIGHTMARE FALLEN ANGEL SOCIETY” BY BONNIE FASSO RICHARDSON

    1. Hi Bonnie,
      Taking a shot at your dream is never a mistake. To join Lulu, you can sign up from our home page. It is free to publish and sell on, you just upload your work to your projects list and decide what you want the cover to look like and where you want to distribute your book (Lulu, Amazon, Barnes and Noble, Apple’s iBookstore, etc.). If you feel like you need help along the way, we offer tons of services and you can always sign up for a free consultation at this page:

  2. Although I realize that the discount only applies to purchses directly from Lulu, it appears that it doesn’t work with books that are also in global distribution. Is that correct?

  3. The problem I have is most of my fan’s and reader’s want to know if they can buy my book at any book store in Califorina or any other state? The reason is that most of them don’t have a computer or don’t know how to get on line and place an order through a computer.

    1. Jennie,
      Your fans can absolutely purchase your book in actual bookstores. Lulu books sit right next to traditionally published books in brick and mortar stores like Barnes and Noble all the time and you’d never be able to tell the difference. Be sure to check out our various distribution packages.
      Some of them allow you to set up your book so that brick and mortar bookstores are able to order and stock your title through Ingram at their discretion.

  4. Is the discount reflected on a corresponding listing at It would be nice if the list and discount prices are shown in too?

    1. BJ,
      That is a great idea, but unfortunately all books being distributed to another company must comply with their pricing guidelines/models. Apple is a good example in that eBooks distributed to the iBookstore can vary in pricing, but must at least be at the base minimum that Apple sets. We’re loving all the feedback we’re getting about the new Discount Manager, so stay tuned.

  5. Thank you! Thank you! THANK YOU!! I’ve always been more into making my book accessible than making profit. I predict that this will be a very popular option.

  6. Cool! Thanks for the new feature. I agree with Rami – Being able to set up our own Sale Codewords would be awesome! By the way, different subject, but… Will we ever be able to have ISBNs for 7.5″ square books?

  7. Hi Aj i am julio i puplish 2 Book Poemas de un Prisionero and Amor Hacia Ti and i whant to bay how much is each book for my and tell me how to bay i goin to wait for you ans thank to you julio

    1. Juilo,
      Authors on Lulu get to set their own price for their work – it’s pretty cool. With the new discount manager, authors are now able to offer sales on their books anytime they want. If you want to get into specifics about manufacturing cost, our site has a handy built in cost calculator.

  8. Thank you!!!
    This is a feature I asked about when I first published my book. This will be very helpful in marketing my work.

  9. When we use the discount button, we also lose commission. Before when we offered LULU’s discount, we still got the same commission. So I understand we get more sales, but we could be losing money too.
    Thanks, Carol

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