Last week, Lulu attended Book Expo America! Book Expo 2011 was a quite the hit. The largest book convention in the nation, attendees got the chance to meet the new face of publishing – you!
Doors opened bright and early the morning of the 24th for Book Expo 2011. Authors, publishers, journalists, librarians, and businesses all clamoring to get the latest scoop on the publishing industry. Lulu brought exciting new initiatives such as Open Publishing APIs, Partner Programs, and growing print network. Something for everyone – no matter if you’re an author looking to become a publisher, or a publisher wanting to monetize your back catalogue.
Lulu At BEA
We definitely stood out in our bright orange booth too. But what really stole the show were our “author-ego” cutouts (pictured). For three days, people lined up at our booth to have their photos taken behind their favorite author’s body. And to enter for a chance to win a new Mini 5303 laptop, courtesy of our partners at HP. A nice price to closeo out Book Expo 2011 for one luck Lulu!
More Book Expo 2011 Pics
For those on the go, we also had mobile author-ego cards (pictured) that folks could use with their camera phones to encourage their friends to publish (or just make them look ridiculous). At Lulu, we empower anyone to publish and sell their work to customers all over the world and our author-ego cards and cutouts really drove that point home—that and the fact that people love to get their photo taken.
We easily talked to about 2,000 attendees, but with the way boxes of author-ego cards, Lulu hats and tote-bags were flying off our tables, we definitely reached all 30,000+ attendees. Lulu CEO and Founder, Bob Young, also presented to convention attendees Monday, May 23rd on the future of publishing and the impact of eBooks and e-readers.
While ebooks were a hot topic among the BEA crowd this year, we were asked about print-on-demand books even more. This boils down to what the new generation of authors and content owners really seems to want: options. And with Lulu’s open-publishing model we’re providing the freedom to creators that tons of options bring. At Lulu, you’re free to publish and sell books immediately, electronically or in print. You pick the price, the market, and the medium. You are the new face of publishing and you are in control.