Team Lulu Blog Graphic Header

Lulu at Book Expo America 2011

Last week, Lulu attended Book Expo America! Book Expo 2011 was a quite the hit. The largest book convention in the nation, attendees got the chance to meet the new face of publishing – you!

Doors opened bright and early the morning of the 24th for Book Expo 2011. Authors, publishers, journalists, librarians, and businesses all clamoring to get the latest scoop on the publishing industry. Lulu brought exciting new initiatives such as Open Publishing APIs, Partner Programs, and growing print network. Something for everyone – no matter if you’re an author looking to become a publisher, or a publisher wanting to monetize your back catalogue.

Lulu At BEA

Some Lulu at Bookcon

We definitely stood out in our bright orange booth too. But what really stole the show were our “author-ego” cutouts (pictured).  For three days, people lined up at our booth to have their photos taken behind their favorite author’s body.  And to enter for a chance to win a new Mini 5303 laptop, courtesy of our partners at HP.  A nice price to closeo out Book Expo 2011 for one luck Lulu!

More Book Expo 2011 Pics

Thumb-face Paper Doll

For those on the go, we also had mobile author-ego cards (pictured) that folks could use with their camera phones to encourage their friends to publish (or just make them look ridiculous). At Lulu, we empower anyone to publish and sell their work to customers all over the world and our author-ego cards and cutouts really drove that point home—that and the fact that people love to get their photo taken.

We easily talked to about 2,000 attendees, but with the way boxes of author-ego cards, Lulu hats and tote-bags were flying off our tables, we definitely reached all 30,000+ attendees.  Lulu CEO and Founder, Bob Young, also presented to convention attendees Monday, May 23rd on the future of publishing and the impact of eBooks and e-readers.

Baby in Lulu Hat

While ebooks were a hot topic among the BEA crowd this year, we were asked about print-on-demand books even more. This boils down to what the new generation of authors and content owners really seems to want: options. And with Lulu’s open-publishing model we’re providing the freedom to creators that tons of options bring.  At Lulu, you’re free to publish and sell books immediately, electronically or in print. You pick the price, the market, and the medium. You are the new face of publishing and you are in control.


Team Lulu

Since 2002, Lulu has powered the knowledge-sharing economy by enabling creators in more than 225 countries and territories to publish over 2 million books. Lulu’s industry-leading tools and global network of print facilities provide creators with the resources to succeed on their terms.

3 thoughts on “Lulu at Book Expo America 2011”

  1. Muuray Kibblewhite

    Hi AJ, your article is very interesting. However, I’m frustrated with my dealings with Lulu, because I’ve registered with them for the POD service but I’m not able to transfer to eBooks as the login system will not accept my existing ISBM. What do you suggest I do? Many thanks/Murray

    1. Hi Muuray,
      When you make an eBook, it is treated like an entirely new piece of content – like if you went to a store to buy a hardcover and paperback copy of the same title, you’d still have two separate items in your hands. Because of that, when you create an eBook it gets a new Content ID # as it is a separate item, which needs a new ISBN. While you will be unable to use your current ISBN, you can always get a free one from Lulu. Hope this helps. Happy publishing!

  2. Michael N. Marcus

    BEA seems to be a strange venue for Lulu. In the past you have stayed away from Self-Publishing Book Expo, which may make more sense. Will Lulu be there this year?

Comments are closed.

Scroll to Top