Lulu Adds Amazon’s Kindle and Kobo ebook Distribution

THU, MAR 20, 2014 09:54 EST

New Offering Provides Independent Authors with Greater Flexibility to Attract and Reach Readers

Lulu , the pioneer in independent publishing, today announced an expanded relationship with Ingram Content Group that will grow distribution offerings for authors’ eBooks to include Kobo and Amazon’s Kindle, among others.’s free eBook distribution service is a single, easy-to-use source that simplifies this process for independent authors.’s long-standing relationship with Ingram has enabled authors to distribute content to retailers worldwide for years. Lulu has now integrated with CoreSource®, Ingram’s digital asset management and distribution platform, to expand the reach of digital content for its authors to hundreds of new e-book retailers around the world including Amazon Kindle, Kobo, Kalahari, Booktopia and others.

“Ingram’s comprehensive CoreSource platform helps publishing service providers like deliver eBooks efficiently to destinations worldwide, all from one system,” said Marcus Woodburn, vice president, digital products, Ingram Content Group. “We are pleased to expand our work with Lulu, and have a role in expanding the reach of their content for more readers to enjoy.”

Available to all authors publishing on, the enhanced eBook distribution service improves discoverability and maximizes an author’s opportunity to reach more readers and sell more books. Additionally, this service applies to all book formats and channels, streamlining the financial management of authors’ book sales.

“In addition to having flexible control over their books, self-publishing authors want a single, easy-to-use solution for accessing a large audience to attract as many readers as possible,” said Kathy Hensgen, vice president, services at Lulu. “Our free eBook distribution solution helps’s authors navigate this process by dramatically simplifying how authors distribute their books.”

To complement this new offering, has released a new tool to help authors quickly and easily understand all of the distribution channels available to them and how much revenue they can generate through each one.

“The benefit of our new tool is, simply, that it lets authors quickly see all the ways they can sell their books and gauge their revenue potential via each sales channel,” said Hensgen. “Our authors value that is easy and free to use. We’ve strengthened that value by simplifying our user experience and making all of our distribution services free, for both print books and eBooks.”

For more information on the expanded distribution opportunities available through and to try the new book distribution tool, visit: .

Erika Brooks

Team Lulu

Since 2002, Lulu has powered the knowledge-sharing economy by enabling creators in more than 225 countries and territories to publish over 2 million books. Lulu’s industry-leading tools and global network of print facilities provide creators with the resources to succeed on their terms.

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