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Lulu 2012 BEA Recap

Book Expo America (BEA), the largest book convention in the nation, just finished in New York City. As attendees entered the show, we greeted them with 102 Lulu books! These book are exhibited as part of the BEA New Title Showcase. Join us for a quick BEA recap!

BEA Recap – Celebrating 10 years

To celebrate our ten-year anniversary as a leader in Self-Publishing, Lulu also invited three authors to attend the show. These authors signed free copies of their latest titles and explain why they picked Lulu to publish.

Meet Lulu Author Kevin Powell

Our first author, Kevin Powell, signed copies of his 11th book. A congressional candidate turned bestselling political author, Powell writes with a purpose. His book, Barack Obama, Ronald Reagan, and the Ghost of Dr. King explores modern politics and pop culture. Using a lens of recent events such as the tragic murder of Trayvon Martin, Powell’s writing is powerful.

Lines wrapped around the corner as many show attendees recognized Kevin television appearances. Being a very charismatic and charming personality, Kevin was a big hit at the BEA. He made a point of engaging with each person who waited in line to meet him.

Meet Lulu Author David Thorne

Next up came New York Times bestselling author David Thorne. Thorne signed copies of his new book I’ll Go Home Then, It’s Warm and Has Chairs: The Unpublished Emails. With a very strong following, Thorne quickly signed over 250 copies of his book.

Thorne also sat on the closing keynote panel for Blogworld & New Media Expo which took place with BEA.

Meet Lulu Author Scott Steinberg

For the final day of the show, Scott Steinberg joined us. A well-known media personality from publications including Fast Company and Rolling Stone, Steinberg signed copies of two books. The Modern Parent’s Guide to Kids and Video Games and The Crowdfunding Bible. Yesterday, Fortune Magazine featured The Crowdfunding Bible. Steinberg offered advice to the diverse crowd looking to promote and sell their content.

Check out some BEA Recap photos from the show below.

Author Icon for archived authors #5
Gavin J

- Archived Author -
Gavin J writes for the Lulu Blog

2 thoughts on “Lulu 2012 BEA Recap”

    1. @Janet – That is a great question. My recommendation is that you start with buying a publicity package.

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