Lulu Introduces Lulu Junior Book-Making Kits

WED, FEB 12, 2014 09:00 EST

Lulu Junior to showcase IlluStory and My Comic Book at 111th annual Toy Fair in New York City

Lulu, the pioneer in independent publishing, today announced its entrance into the children’s activity industry with the launch of Lulu Junior. The new brand encompasses children’s books and the award-winning book-making kits now exclusively offered by Lulu – IlluStory and My Comic Book . The launch uniquely positions Lulu to support and empower authors of all ages to inspire, inform and entertain.

Lulu will be showcasing IlluStory, My Comic Book and independent children’s books at the 111th annual American International Toy Fair® at New York City’s Jacob K. Javits Convention Center February 16-19, 2014. New York Times best-selling children’s author Peter H. Reynolds, who illustrated the new boxes for IlluStory and My Comic Book, will be signing these Lulu Junior book-making kits at the Lulu Junior booth on Monday, February 17 from 2 – 3 pm ET and Tuesday, February 18 from 12 pm – 1 pm ET.

“With the products now offered by Lulu Junior, children can create and share their imaginative stories while honing in their communication skills,” said Ginny Gomez, chief marketing officer at Lulu. “Writing and publishing a book is an accomplishment for anyone, especially a young writer as they build their confidence as a story-teller and author. With Lulu Junior, we help children unlock their inner creator and realize their potential as an author and artist. Plus, with nearly 100,000 children’s books available on, many written by children, Lulu Junior is the ideal destination for young readers and writers alike.”

Lulu Junior also offers children an easy way to create their own wall art, showcasing your child’s artistic creations of art, words and photos by displaying them on high quality canvas. With these options, parents can cherish their child’s works and proudly share their accomplishments with friends and family.

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Team Lulu

Since 2002, Lulu has powered the knowledge-sharing economy by enabling creators in more than 225 countries and territories to publish over 2 million books. Lulu’s industry-leading tools and global network of print facilities provide creators with the resources to succeed on their terms.

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