Sell What You Love Everywhere

Ebook Distribution: Now including Kindle, Kobo, and More

Alright, we’re just going to cut to the chase: Lulu ebook distribution now includes both the Kindle and Kobo bookstores. That’s right, upload it once and sell it everywhere—and since we’re talking about awesome news, our print book distribution service is also available!

Now with Lulu, authors have a single and simple method for getting all of your books into as many distribution channels as possible. No more need to publish your books in multiple places. With Lulu, you can sell what you love everywhere.

To make this even better, when you choose the Kobo and Everything Else distribution option, your eBook will be available for purchase on ebook retailer sites in the Ingram network including Kalahari, Booktopia, Baker & Taylor, Gardners, Oyster Books, Sainsbury’s and others—not to mention a long list specialty ebook retailers from around the world.

IMPORTANT NOTE: We cannot offer Kindle and Kobo distribution options to authors living in Australia.

New ebook Distribution Pages

As part of this release, we have redesigned the Manage Distribution page and the pricing step in the ebook publishing process. Authors may now enter a retail price and then choose the retail sites (distribution channels) on which they want to sell their books. The retail price, distribution fees, Lulu commission, and creator revenue are displayed for each channel.

Ebook distribution to the Kindle and Kobo Stores

If your ebook is already in distribution click the Manage button next to the project title, add the Kindle and Kobo options, and save your changes. Since your ebook previously passed the Lulu Review, we will pass it directly to Ingram for distribution into their network. You ebook will, however, be subject to each retailer’s review procedure before being made available for purchase on those sites.

IMPORTANT NOTE: If your ebook is already published through Kindle Direct or available for purchase on, you may not distribute a duplicate copy to the Kindle Bookstore. Doing so will violate both the Lulu ebook distribution terms and your Amazon agreement.

New Sell Page Design

Intensive studies and user feedback show that people like the Lulu site, but the most important question of all “How much money will I make?” is not clear. To help answer this most important of questions, we have redesigned the Sell page to provide an at-a-glance summary of Lulu’s distribution options, services, tools, and retail pricing examples for both print and eBooks in distribution. It’s glorious!

Other Improvements

  • Ebook Title Capitalization Validation. 

One common causes for ebook rejection is improperly capitalized for titles. This new feature alerts a creator a title does not meet these capitalization rules, so you can be fixed on the very first step.

  • Select Between Previously Used Publisher Names.

When an author brings their own ISBN, they must also provide the publisher name tied to that ISBN. We then send this name to all of our distribution and metadata partners. To help reduce the number of almost-the-same duplicate publisher names, we replaced the text entry field with a drop-down. Now you can choose a previously used publisher name or enter a brand new one. This list is account-based, and an account with no publisher names will see a blank entry field.

  • Ebook Approval Email.

We now email you when our team approves your ebook for distribution to retailers. Previously, we notified you only if we had rejected your ebook. This keeps our authors informed on their ebook’s status. And will help prevent support cases from authors asking for a status update.

  • Edit Price on Manage Distribution Page.

We updated the ebook Manage Distribution page to the same interface as the Price step. This enables the ability for creators to edit their ebook’s price on the Manage Distribution page. This allows them to manage all aspects of how their book is sold in one place.

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Meg C

- Archived Author -
Meg C writes for the Lulu Blog

2 thoughts on “Ebook Distribution: Now including Kindle, Kobo, and More”

  1. An outstanding share! I’ve just forwarded this onto a co-worker who had been doing a little homework on this.
    And he in fact bought me breakfast because I found it for him…
    lol. So alllw me to reword this…. Thank YOU for the meal!!
    But yeah, thanks for spending somne time to discuss this issue here on your site.

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