After weeks of anticipation — and months of speculation — the iPad and iBookstore are finally here.
We know many of our authors are excited by the possibilities of this new device. And we’re excited to offer you access.
Apple has selected Lulu as a certified aggregator to provide content for the iBookstore. We have been hard at work pushing hundreds of titles to the store as part of a pilot program to ensure all of our processes are ready for the volume of content that we expect. I’m sure you have many questions, so let me get right to it.
Four Points iBookstore Plan:
- ISBNs – Apple requires ISBNs on eBooks. Lulu can assign one for free.
- EPUB – All ebooks on the iBookstore must be a valid EPUB file. Our conversion tool will create an EPUB for you from your DOCX, ODT, or RTF file. We’ll do the validating as well, all you need to do is format the file correctly and you’ll be all set!
- Pricing – All ebooks sold on the iBookstore must have retail pricing that complies with Apple’s guidelines. We will automatically price Lulu eBooks submitted to the iBookstore to meet these guidelines. The creator revenue that you receive per sale will be 80 percent of the profit after deducting Apple’s share. On a $9.99 book, for example, you will receive $5.60 .
- Content – Apple could decline to list an ebook in the iBookstore if it determines the book violates the company’s policies on inappropriate content. We have submitted hundreds of titles and, so far, have had only one rejected.
We can help you get any project into the iBookstore, even if you’ve published only a printed copy of your work on Lulu so far. The key is that you must already have a project on Lulu — or publish a project now.
We’re committed to open publishing — to helping as many creators as possible reach as many consumers as possible, no matter the platform. Publishing at Lulu means you can have your work in hardcover and paperback and as an ebook accessible on many popular devices, including the iPad. In addition, you can create photo books, cookbooks, calendars and many other products.
We’re excited to add iBookstore distribution to our catalog of products and services. Please let us know if you have questions about this exciting new service.