The authors who use Lulu.com to share their books with the world are great at writing. It just so happens that they’re fantastic at marketing their books too. Case in point: Dr. Alwin Lewis, author of “Why Weight Around?” and featured on The Dr. Oz Show. As a Lulu author and user of print-on-demand, we wanted to get his thoughts on the process.
We recently caught up with Dr. Lewis and him to share some of his secrets for effective book marketing.
Read our Interview with Dr. Alwin Lewis
The producers from the Dr. Oz Show called my office out of the blue one day. Within a month, I had taped the show. The word is getting around.
It provides the most consistent, powerful weight loss strategy available on the market today.
The audience for whom I was writing are my patients. They drove me to write it, and in many ways
they supplied the content. Because of the success I was having with my patients who did the program I decided to publish it, and Lulu.com was a perfect fit for me and my needs.
I rely on word-of-mouth publicity to market my book.
My reader has to really want to get thin. If they do, they are already 95% sold on the book. I also use testimonials and before/after pictures on my author web site, theslimmingstation.com, to help motivate people. Last, but not least, I stress the importance of maximizing their health and living exceptionally.
I would probably spend it on business card-sized print ads that I can leave around town to spread the word within my area. I rely on word-of-mouth and my web site to carry the marketing of my book outside my city’s borders.