Books equal Money

Marketing Your Book with Promotional Materials

Bringing along printed promotional materials is a great (and inexpensive) way to reinforce your message and promote your book. Not everyone who attends your next speaking event may want to buy your book. But who says no to a business card or a one-sheet information page?

Here are a few ideas to include for your promotional material

  • Your book cover should be prevalent
  • Point to your book’s retail page online
  • Highlight a short review or quote made about the book
  • Consider a special offer
    • Example: Link to a free chapter ebook preview
  • Encourage readers to visit your site, sign up for your newsletters and your Facebook and Twitter pages

If you’ve collected contact information from your audience, be sure to write them a note of thanks. A little follow-up can go a long way in keeping the momentum of your great event going!

Best of all, creating unique promotional materials has never been easier. While Lulu specializes in custom books, services like the popular Vista Print and others offer a variety of custom made marketing tools like bookmarks, business cards, and more.

While selling your book is the best way to make money for most of our authors, just making connections is the first step. You might use one of these connections to grow your network with a variety of other readers interested in your subject. Or you might meet someone who works for a bookstore!

We’ve talked a lot about the ‘1,000 True Fan’ theory (and you can read more about it), but those consistent fans have to start somewhere. Getting the ball rolling is the biggest hurdle.

Start small with promotional material like

  • Business cards
  • Stickers
  • Pens
  • Sticky Note pads
  • Notebooks
  • Smart Phone Accessories (Pop Sockets?)

And those are just a few ideas. Any small item you can afford to give away works to remind people you meet about you and your brand. It’s not a sale, but it is a first step.

Paul H, Content Marketing Manager
Paul H

Paul is the Content Marketing Manager at Lulu. When he's not entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person but considers himself cat tolerant.

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