Lulu Marketing

It’s not uncommon to overlook the technical SEO for authors when crafting an author website. But if you want new readers you have to be discoverable!

At Lulu, we spend a lot of time looking at data. This leads to some great insights into the economics of self-publishing we want to share.

An author without an author website will struggle to build a brand. Don’t let your readers get lost searching for your online, create a stunni

If youre readers on social media, that’s where you need to be too! Social selling is a vital part of any independent author’s sales plan.

Writing a powerful book description will help you sell your book. Just like a cover and title, the book description is an important marketing tool.

Create compelling social media content with these easy tips for making graphics, posting your work and others, and using reviews.

Get started with these Social Media basics! If you’re an author and you want to grow your audience, you need to be on Social Media.

Prepare your book for distribution using Lulu’s print and ebook creation tools.

Blog Tours are an amazing way to build your author network, promote your book, and market your author brand. All from your at-home writing desk!

What do you get when you add the creativity of an author with the business sense of an entrepreneur? An Authorpreneur; a successful self-publisher!

Independent authors know creating a series is the best way to grow your audience. But do you know how important the series book cover design is? Learn more!

Selling your book without an author network is, at best, exceedingly difficult. But with a network of interested readers, you’ve got a leg up!

Writing great stories is one thing, blog writing is a different challenge entirely. So you need a different, more technical approach.

Today we feature a post from Chanticleer Reviews, a service helping authors get reviews. Learn more about the complicated art of bookstore stocking.

Your book can be the perfect tool for your business. Think about handing someone a book when everyone else is handing out business cards.

Content marketers use a strategic approach to driving searchers to their content. Authors can use these techniques to promote their own work.

From writing to selling, the Author Learning Center is here with the pointers you need to build an effective book marketing campaign.

Direct sales are a perfect way to bolster income from your book, earn real fans, and carve out your own space on the web.

Sell more books this year with Lulu’s 13 point guide to holiday sales on Black Friday and Cyber Monday.

Mapping your book marketing plan is no easy task, but Chandler Bolt of Selfpublishingschool.com offers the outline you need to get started.

Your author platform is the key to building an audience online and offline. Learn how to jump-start your author platform today.

Check out the video from our webinar: Get Smart with Your Cover Art! We’ve also got the questions and answers from the webinar.

There’s a lot more to a title than meets the eye. Learn how to make your title stand out with today’s guest author, Grant Polachek!

Narrow down your social media efforts to the channels that offer you the best returns.

Learn from Uscreen’s Amir Shahzeidi how to market your book with Youtube

Learn how to use GIFs as a marketing tool for your book and your author brand.

Learn the basics about creating a book trailer for your new publication with Lulu’s Guest poster!

Sell your print-on-demand book better this holiday season. Capitalize on Black Friday and Cyber Monday with this easy to follow guide

Self-publishing gives you the options to make money from your work in your own ways; including through direct sales and retail listings.

Podcasts offer a unique way to reach a new audience – learn more about how to reach more and new readers with Podcasts.

Learn the basics about discoverability and help your self-published book reach more readers.

Learn how to connect your social media tools with your Print-on-demand book to sell your book to your readers without sending them to a retail site.

Learn how to how to market a self published book with these basic tips for marketing your book to both existing and new audiences.

Learn about the POEM method of marketing and take your bookselling to new audiences!

July 17 is World Emoji Day! In celebration, let’s look at how emojis can help personalize your marketing efforts.

Defamation is a real concern for nonfiction and opinion authors. Be sure to protect yourself and your work with these simple guidelines.