
Basic Book Promotion on Social Media (Without Spending a Penny)
Get started with these Social Media basics! If you’re an author and you want to grow your audience, you need to be on Social Media.

The 1000 True Fan Theory: Sustainable Income as a Writer
What does it take to earn a sustainable income as a writer? And how does a new author strategize a plan to achieve sustainable income?

How to Build an Author Email List On Your Website
Detailed tips to build email lists through email capture campaigns & more. As an author or an online business selling books, learn how to start your marketing.
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8 Simple Ideas For Backlist Book Marketing
Learn how to keep marketing your book even years after the launch. Generate sales from your backlist and reach more readers.

How to Plan & Promote Your Book Pre-Launch
Learn to make your book launch a success by creating a detailed publishing & marketing plan. Before you publish, you need a plan!

Is Selling Your Book On Amazon Enough?
The pitfalls of relying on ONLY ONE marketplace. Learn how to diversify your book sales and retain control of your books and followers.

Using Your Author Blog To Grow Your Audience
Your author blog will help you share your knowledge. Creating content regularly is the best way to develop fans and followers.

Tracking Your Marketing Efforts With UTM Tags
Want to know more about the people who come to your author website? UTM tags are the perfect way to understand behaviour online.

Selling Your Book On Consignment With Indie Bookstores
Selling in bookstores through consignment selling is one of the easiest and most profitable ways to get your book on bookstore shelves.

Delays: Print-On-Demand, Pandemics, And Holiday Shopping
The holiday shopping season will be here in no time! Get ahead of potential delays with these tips from Lulu.

Be Where Your Buyers Are
If you want to sell more books, you have to be present everywhere your buyers are! That means knowing your audience and planning ahead.

What Is An Author Brand and Why Does It Matter?
Developing and maintaining a clear author brand is vital to successfully selling more books and building your audience.

7 Ways To Drive Traffic To Your Author Website
Your author website is key to successfully selling your book and developing your brand. Give your readers an amazing website experience!

Genres, BISAC Subject Codes, and You
Get the lowdown on defining your book’s Genre and applying accurate BISAC codes to help the most interested readers find you!

How to Pitch Your Book for Earned Promotion
Pitch your book! No, don’t throw it. We’re talking about selling yourself for earned media from the most influential people on the web.

Bookshop.org: Your Local, Online Bookseller
Looking for a better way to stock your to-read pile and help local bookstores stay in business? Bookshop.org might be the perfect solution.

Author Earnings: Passive Revenue Ideas
Whether you write for fun or profit, your author earnings are always a consideration. In this article, we look at ways to earn more.

SEO For Your Author Website
It’s not uncommon to overlook the technical SEO for authors when crafting an author website. But if you want new readers you have to be discoverable!

Economics of Self-Publishing: Costs And Value [Infographic]
At Lulu, we spend a lot of time looking at data. This leads to some great insights into the economics of self-publishing we want to share.

6 Author Website Tips for Success
An author without an author website will struggle to build a brand. Don’t let your readers get lost searching for your online, create a stunni

Social Selling For Your Book
If youre readers on social media, that’s where you need to be too! Social selling is a vital part of any independent author’s sales plan.

How To Write A Book Description
Writing a powerful book description will help you sell your book. Just like a cover and title, the book description is an important marketing tool.

Social Media Content Ideas for Authors
Create compelling social media content with these easy tips for making graphics, posting your work and others, and using reviews.

How Does Print and Ebook Distribution Work?
Prepare your book for distribution using Lulu’s print and ebook creation tools.