The pitfalls of relying on ONLY ONE marketplace. Learn how to diversify your book sales and retain control of your books and followers.

Get started with these Social Media basics! If you’re an author and you want to grow your audience, you need to be on Social Media.

What does it take to earn a sustainable income as a writer? And how does a new author strategize a plan to achieve sustainable income?

Learn to make your book launch a success by creating a detailed publishing & marketing plan. Before you publish, you need a plan!

Your author blog will help you share your knowledge. Creating content regularly is the best way to develop fans and followers.

Want to know more about the people who come to your author website? UTM tags are the perfect way to understand behaviour online.

Selling in bookstores through consignment selling is one of the easiest and most profitable ways to get your book on bookstore shelves.

The holiday shopping season will be here in no time! Get ahead of potential delays with these tips from Lulu.

If you want to sell more books, you have to be present everywhere your buyers are! That means knowing your audience and planning ahead.

Developing and maintaining a clear author brand is vital to successfully selling more books and building your audience.

Your author website is key to successfully selling your book and developing your brand. Give your readers an amazing website experience!

Get the lowdown on defining your book’s Genre and applying accurate BISAC codes to help the most interested readers find you!

Pitch your book! No, don’t throw it. We’re talking about selling yourself for earned media from the most influential people on the web.

Looking for a better way to stock your to-read pile and help local bookstores stay in business? Bookshop.org might be the perfect solution.

Whether you write for fun or profit, your author earnings are always a consideration. In this article, we look at ways to earn more.

It’s not uncommon to overlook the technical SEO for authors when crafting an author website. But if you want new readers you have to be discoverable!

At Lulu, we spend a lot of time looking at data. This leads to some great insights into the economics of self-publishing we want to share.

An author without an author website will struggle to build a brand. Don’t let your readers get lost searching for your online, create a stunni

If youre readers on social media, that’s where you need to be too! Social selling is a vital part of any independent author’s sales plan.

Writing a powerful book description will help you sell your book. Just like a cover and title, the book description is an important marketing tool.

Create compelling social media content with these easy tips for making graphics, posting your work and others, and using reviews.

Prepare your book for distribution using Lulu’s print and ebook creation tools.

Blog Tours are an amazing way to build your author network, promote your book, and market your author brand. All from your at-home writing desk!

What do you get when you add the creativity of an author with the business sense of an entrepreneur? An Authorpreneur; a successful self-publisher!