Get started with these Social Media basics! If you’re an author and you want to grow your audience, you need to be on Social Media.

Today we revisit the True Fan theory about making sustainable income for artists and creators, with a look at one expert’s opinion.

Learn how to use Twitter to reach your readers, promote your brand, and sell more books. Find out how writers grow on Twitter & how Twitter can help your business.

As a content creator, you need a blog to grow your presence online, share your work, and build a community around your content.

Instagram is one of the best social media marketing tools for writers. Learn to grow your brand, use Instagram for books, & engage with readers.

Creators need an audience! Learn how to use Facebook to reach your readers, promote your brand, and sell more books.

Micro-influencers are key to unlocking your brand’s potential. Learn how influencer marketing can boost brand engagement and help you reach new audiences.

Learn how to keep marketing your book even years after the launch. Generate sales from your backlist and reach more readers.

Learn to make your book launch a success by creating a detailed publishing & marketing plan. Before you publish, you need a plan!

The pitfalls of relying on ONLY ONE marketplace. Learn how to diversify your book sales and retain control of your books and followers.

Detailed tips to build email lists through email capture campaigns & more. As an author or an online business selling books, learn how to start your marketing.

Your author blog will help you share your knowledge. Creating content regularly is the best way to develop fans and followers.

Want to know more about the people who come to your author website? UTM tags are the perfect way to understand behaviour online.

Selling in bookstores through consignment selling is one of the easiest and most profitable ways to get your book on bookstore shelves.

The holiday shopping season will be here in no time! Get ahead of potential delays with these tips from Lulu.

If you want to sell more books, you have to be present everywhere your buyers are! That means knowing your audience and planning ahead.

Developing and maintaining a clear author brand is vital to successfully selling more books and building your audience.

Your author website is key to successfully selling your book and developing your brand. Give your readers an amazing website experience!

Get the lowdown on defining your book’s Genre and applying accurate BISAC codes to help the most interested readers find you!

Pitch your book! No, don’t throw it. We’re talking about selling yourself for earned media from the most influential people on the web.

Looking for a better way to stock your to-read pile and help local bookstores stay in business? Bookshop.org might be the perfect solution.

Whether you write for fun or profit, your author earnings are always a consideration. In this article, we look at ways to earn more.

It’s not uncommon to overlook the technical SEO for authors when crafting an author website. But if you want new readers you have to be discoverable!

At Lulu, we spend a lot of time looking at data. This leads to some great insights into the economics of self-publishing we want to share.