Your book can be the perfect tool for your business. Think about handing someone a book when everyone else is handing out business cards.

Content marketers use a strategic approach to driving searchers to their content. Authors can use these techniques to promote their own work.

From writing to selling, the Author Learning Center is here with the pointers you need to build an effective book marketing campaign.

Direct sales are a perfect way to bolster income from your book, earn real fans, and carve out your own space on the web.

Sell more books this year with Lulu’s 13 point guide to holiday sales on Black Friday and Cyber Monday.

Mapping your book marketing plan is no easy task, but Chandler Bolt of Selfpublishingschool.com offers the outline you need to get started.