
Black Friday & Cyber Monday Holiday Sales Planning
Get ready for holiday sales! It’s shaping up to be one of the biggest holiday sales seasons ever for online retailers. Are you ready?

Delays: Print-On-Demand, Pandemics, And Holiday Shopping
Get ready for potential delays this holiday season due to the pandemic in 2020 piling onto normal strains from increased buying.

Author Earnings: Passive Revenue Ideas
Whether you write for fun or profit, your author earnings are always a consideration. In this article, we look at ways to earn more.

SEO For Your Author Website
It’s not uncommon to overlook the technical SEO for authors when crafting an author website. But if you want new readers you have to be discoverable!
![Economics of Self-Publishing: Costs And Value [Infographic]](https://blog.lulu.com/wp-content/uploads/2020/07/072020-EconomicsSelfPublishing-Blog.png)
Economics of Self-Publishing: Costs And Value [Infographic]
At Lulu, we spend a lot of time looking at data. This leads to some great insights into the economics of self-publishing we want to share.

6 Author Website Tips for Success
An author without an author website will struggle to build a brand. Don’t let your readers get lost searching for your online, create a stunni

Social Selling For Your Book
If youre readers on social media, that’s where you need to be too! Social selling is a vital part of any independent author’s sales plan.

How To Write A Book Description
Writing a powerful book description will help you sell your book. Just like a cover and title, the book description is an important marketing tool.

Social Media Content Ideas for Authors
Create compelling social media content with these easy tips for making graphics, posting your work and others, and using reviews.

Basic Book Promotion on Social Media (Without Spending a Penny)
Get started with these Social Media basics! If you’re an author and you want to grow your audience, you need to be on Social Media.

How Does Print and Ebook Distribution Work?
Prepare your book for distribution using Lulu’s print and ebook creation tools.

Your Guide To Blog Tours And At-Home Marketing
Blog Tours are an amazing way to build your author network, promote your book, and market your author brand. All from your at-home writing desk!

What is an Authorpreneur and Why Should You Care?
What do you get when you add the creativity of an author with the business sense of an entrepreneur? An Authorpreneur; a successful self-publisher!

How To Build Your Author Brand with Series Book Cover Design
Independent authors know creating a series is the best way to grow your audience. But do you know how important the series book cover design is? Learn more!

How To Grow Your Author Network
Selling your book without an author network is, at best, exceedingly difficult. But with a network of interested readers, you’ve got a leg up!

The Anatomy Of Good Blog Writing
Writing great stories is one thing, blog writing is a different challenge entirely. So you need a different, more technical approach.

Chanticleer Reviews: What Are Booksellers Seeking to Buy for Stocking Their Shelves?
Today we feature a post from Chanticleer Reviews, a service helping authors get reviews. Learn more about the complicated art of bookstore stocking.

Using Your Book as a Business Card
Your book can be the perfect tool for your business. Think about handing someone a book when everyone else is handing out business cards.

Think Like A Content Marketer, Write Like An Author
Content marketers use a strategic approach to driving searchers to their content. Authors can use these techniques to promote their own work.

The Three Phases Of An Effective Book Marketing Campaign
From writing to selling, the Author Learning Center is here with the pointers you need to build an effective book marketing campaign.

Why Direct Sales Need To Be Part of Your Business Plan
Direct sales are a perfect way to bolster income from your book, earn real fans, and carve out your own space on the web.

13 Ways to sleigh holiday sales with shopify
Sell more books this year with Lulu’s 13 point guide to holiday sales on Black Friday and Cyber Monday.

How to map your book marketing plan
Mapping your book marketing plan is no easy task, but Chandler Bolt of Selfpublishingschool.com offers the outline you need to get started.

How to Grow Your Author Platform
Your author platform is the key to building an audience online and offline. Learn how to jump-start your author platform today.
![Get Smart with your cover art [Webinar and Q&A]](https://blog.lulu.com/wp-content/uploads/2019/03/022819_Webinar-T-NoText-v2-1024x512.png)
Get Smart with your cover art [Webinar and Q&A]
Check out the video from our webinar: Get Smart with Your Cover Art! We’ve also got the questions and answers from the webinar.

How to Come up With a Great Title for your Book
There’s a lot more to a title than meets the eye. Learn how to make your title stand out with today’s guest author, Grant Polachek!

Which social channels work best to market your writing?
Narrow down your social media efforts to the channels that offer you the best returns.

6 Killer Ways to Leverage YouTube to Market Your Book!
Learn from Uscreen’s Amir Shahzeidi how to market your book with Youtube

Using GIFs to get Attention
Learn how to use GIFs as a marketing tool for your book and your author brand.

How to Make a Great Trailer for Your book
Learn the basics about creating a book trailer for your new publication with Lulu’s Guest poster!

Lulu’s 4 Step Holiday Book Selling Guide
Sell your print-on-demand book better this holiday season. Capitalize on Black Friday and Cyber Monday with this easy to follow guide

Make books, make bank: Understanding how to self-publish and make money
Self-publishing gives you the options to make money from your work in your own ways; including through direct sales and retail listings.

How Podcasts Can Help You Market Your Writing
Podcasts offer a unique way to reach a new audience – learn more about how to reach more and new readers with Podcasts.

Standing out from the Crowd: Discoverability
Learn the basics about discoverability and help your self-published book reach more readers.

Empowered Authors, Empowered Stores: Sell Your Books Your Way
Learn how to connect your social media tools with your Print-on-demand book to sell your book to your readers without sending them to a retail site.

8 Tips for Marketing Your Self-Published Book
Learn how to how to market a self published book with these basic tips for marketing your book to both existing and new audiences.