Lulu Marketing


Social Media Content Ideas for Authors

Create compelling social media content with these easy tips for making graphics, posting your work and others, and using reviews.

How To Grow Your Author Network

Selling your book without an author network is, at best, exceedingly difficult. But with a network of interested readers, you’ve got a leg up!

The Anatomy Of Good Blog Writing

Writing great stories is one thing, blog writing is a different challenge entirely. So you need a different, more technical approach.

Using Your Book as a Business Card

Your book can be the perfect tool for your business. Think about handing someone a book when everyone else is handing out business cards.

How to map your book marketing plan

Mapping your book marketing plan is no easy task, but Chandler Bolt of offers the outline you need to get started.

How to Grow Your Author Platform

Your author platform is the key to building an audience online and offline. Learn how to jump-start your author platform today.

Using GIFs to get Attention

Learn how to use GIFs as a marketing tool for your book and your author brand.

Lulu’s 4 Step Holiday Book Selling Guide

Sell your print-on-demand book better this holiday season. Capitalize on Black Friday and Cyber Monday with this easy to follow guide

How to Rock Your Author Website

An author without an author website will struggle to build a brand. Don’t let your readers get lost searching for your online, create a stunni

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