Selling your books is a business. And just like with any other business, customer satisfaction is key. You want your readers to have a simple—possibly even enjoyable—experience buying your books. That’s why we’ve put together 3 pro tips to make ordering from your Shopify store a breeze!
1) Set up Automatic Payments
First up on our list is setting up Automatic Payments. Automatic Payments use a saved payment method and transmit orders to Lulu the moment they are placed. This is a seamless alternative to waiting for your customer’s payment to process before the order is fulfilled.
To pay for your customer’s order and begin fulfillment, just log into your Shopify account and go to the Lulu Direct app. Next, click Orders on the top right side of the screen. Here, you will find an unpaid order; click “Pay” and enter your payment information. Select “Use card information for Automatic Payment” to save your payment information. Once this has been submitted your customer’s order will then enter fulfillment. With Automatic Payments enabled, the Lulu Direct app will charge you printing and shipping costs at the time of the next order and begin fulfillment of your orders immediately.
If you set up Automatic Payments within your account, automatic fulfillment will take care of all the above steps for you, and you don’t have to worry about manually entering payment for each order.
2) Require a phone number for orders
Requiring a phone number can save you (and your customers!) time and money. If an order is placed without a phone number, our app cannot validate and fulfill the order. By requiring a phone number when an order is placed, you can skip the process of manually adding a phone number to invalid orders. Having your customer’s phone number saved creates a failsafe and also protects against incorrect information or shipping delays due to carriers that require phone numbers to process shipments. To update your checkout process to require a phone number, visit the link below.
Editing Checkout Options: https://help.shopify.com/en/manual/checkout-settings/checkout-form-options
3) Limit addresses to 30 characters per field
It’s important to let your customers know that when placing an order, the information they enter into the address fields should be limited to 30 characters. Including more than 30 characters can cause delays in shipping or prevent orders from being processed all together. We recommend customizing the order process and adding a note to make your customers aware of this best practice.
If you’re seeing orders that are not being processed, be sure to check the address information to see if it exceeds the 30 character limitation. If not, please reach out to us through the Lulu Direct app for Shopify or email us directly at email@example.com.
Implementing these three tips will help you provide a better experience for your customers and in turn, you. If you have any questions let us know at firstname.lastname@example.org and we will be happy to help!