Lulu Improves Self-Publishing Author Experience with New Book Templates, Home Page Design and eBook Solutions

WED, SEP 11, 2013 09:00 EST

Millions of authors come to every month to discover and use the tools they need to get their stories out into the world. Long a one-stop shop for independent publishing, Lulu has introduced a simplified home page, new book templates and new eBook solutions that are all designed to move authors more quickly to their ultimate goal – publishing and selling their books – while providing a distinctive author experience at

“We listened to what people want to be able to do, and we’ve revamped the home page experience to showcase the full value of what Lulu offers by quickly accessing the tools authors need to publish and sell,” said Shawn Barber, vice president of product management at Lulu. “With the introduction of the new book templates and eBook offerings, we’re making it easier than ever for authors to publish and sell their work quickly while maintaining complete control over the final look and feel of their book. Lulu continues to invest in independent publishing and we’re excited to perpetuate the growth in this space.”

With the number of self-published titles on the rise, Lulu is dedicated to driving innovation and an enhanced author experience to lead the evolution of the independent publishing movement. One step toward accelerating this process is the introduction of new print book templates . Each Microsoft Word template is a comprehensive guide for content creation, formatting and layout, addressing the most common elements and questions for both fiction and nonfiction genres.

Additionally, tips from Lulu’s self-publishing experts are embedded in each section of the new templates to guide authors easily through the process of making a professional-grade book. The new templates are free to Lulu authors.

In line with Lulu’s mission of giving authors control over their books and shortening the time to bring their works to market, Lulu now offers four new solutions for publishing e-books , each allowing authors to make their books available quickly and easily on tablets and e-readers through the Apple iBookstore, Barnes & Noble’s NOOK Bookstore and the Lulu Marketplace.

“Lulu has consistently sought to deliver increasing value to the author who chooses to self-publish,” said Barber. “These latest innovations build on the momentum we’ve seen with Helix and our expansion into new markets with the launch of”

Through an exclusive partnership with The Book Genome Project, Lulu recently introduced The Helix Review to provide self-published authors an in-depth comparison of their work against a database of over 100,000 well-known books to deliver insights for better marketing and selling one’s books.

In May, Lulu launched, a new website where people can easily create premium quality, personalized photo books and calendars to celebrate life’s most cherished memories.

“We’re offering our customers exactly what they’re asking for, and delivering the experiences via and in clear, highly useable ways,” said Barber “As we expand the value we bring to authors, photographers and people just like you and me, we’ll continue to do so in a way that’s fast, easy and intuitive for everyone.”


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