How to Turn Your Book into a Quiz
There are countless ways to drum up interest in your book, but imagine having a method that works on autopilot. That’s not so common, is it? One of the best strategies to market your book and build a loyal following is through an email list. Why? Because your email list is an audience you truly own, unlike a social media following that may or may not be engaged with your content.
So, how do you get people onto your email list? The answer: a lead-generating quiz. In this article, we’ll explore the benefits of transforming your book into a quiz, three types of quizzes you can create, and how to use them to attract leads and gain a dedicated following. Let’s dive in and get started!
Table of Contents:
- Benefits of turning your book into a quiz
- Three types of quizzes you can make for your book
- How to create a book using InteractAI
Benefits of Turning Your Book into a Quiz
Understanding how your audience connects with your book is important for marketing it. Turning your book into a quiz is a fantastic way to draw out the value from your content while keeping your audience engaged. A quiz helps you personalize your messaging with specific attributes/characters, story/plot lines, and the quiz-taker’s knowledge of your world.
Your quiz turns your key themes, plot points, and characters into interactive and thought-provoking questions—now, you’re inviting readers to explore your material on a deeper level, making their experience even richer. This interactive approach can spark interest and curiosity, making your audience more invested in your work.
Plus, quizzes can double as powerful marketing tools, subtly recommending your book and related products as must-haves. You can then segment your audience based on their quiz results and tailor your messaging based on who they are as people. Additionally, you’ll know exactly who to market future releases to and how to sell them. By taking this multi-faceted approach, you’ll significantly expand the reach and impact of your content.
Three Types of Quizzes You Can Make for Your Book
Choosing the right kind of quiz starts with understanding your goals. Why are you generating leads, and what value will your quiz bring to your audience? With that in mind, here are three types of quizzes you can craft for your book:
- Personality quiz
- Product or book recommendation quiz
- Trivia quiz
Personality Quiz
Personality quizzes are the most common for all industries because it’s easier for customers to connect when it feels personal. This particular style attaches a persona or character from your book(s) to your audience who will take the quiz.
This quiz commonly looks like, “Which [book title] character are you?” or “What type of [book concept] are you?” Personality quizzes are a perfect way to tell your audience you know who they are and how your book relates to them.
Product or Book Recommendation Quiz
Product Recommendation quizzes are similar to personality quizzes in that you can use personas to classify your audience. However, where you lead them to next differs.
For example, a personality quiz might lead your audience to the same goal: book sales. Product/book recommendation quizzes work well if you have multiple books that also have a related podcast, course, merchandise, or live events. Use a production recommendation quiz to lead your customers to different calls to action.
This quiz commonly looks like, “Which [insert book/products] is best for you?” or “What [insert book/products] do you need to transform?”
Trivia Quiz
Trivia quizzes are a wonderful way to engage your audience by tapping into their knowledge about your book(s)—especially your true fans! This works well for both storytelling books and coaching books. An inspirational mindset book should focus on the topic or transformation, and a fiction book should focus on the plot or characters.
This quiz-style commonly looks like, “How much do you know about [book topic]?” “How much do you know about [book character]?” or “How much do you know about [book title/plot]?”
For example, consider the popular book Atomic Habits. A great quiz topic for this book would be “How much do you know about breaking habits?” or “How much do you know about building good habits?” rather than “How much do you know about Atomic Habits?”
Alternatively, a Hunger Games quiz title might look like, “How much do you know about surviving the Hunger Games?” or switch it up with, “Would you survive the Hunger Games? Test your survival knowledge.”
How to Create Your Book Quiz Using InteractAI
Now that you know which quiz types to use for your book, you can create a quiz in less than five minutes! Here’s how:
Summarize Your Book with ChatGPT
First and foremost, get a summarized version of your book using ChatGPT. This helps identify the main themes so your quiz is concise and entices your audience to complete the quiz. All it takes is two easy steps to get an entire summary of your book in ChatGPT:
- Copy and paste the ChatGPT prompt along with 5,000 words from your book.
- Copy and paste each 100-word summary into a Google Document.
Let’s get started! Take 5,000-word sections of your book and have ChatGPT summarize each one. Use the following prompt and paste it into ChatGPT:
What’s the basic premise of the text in the system?
Answer in 100 words or less, as if you were the original author, speaking in the same tone, style, format, and tense.
- Copy and paste one 5,000-word section and ask it to summarize it in 100 words. You will then get a summary in the assistant section of ChatGPT.
- Save the 100-word summary into a Google Document.
- Repeat these steps for each 5,000-word section until you have summarized the entire book through ChatGPT into 100-word sections.
Use InteractAI to Create Your Quiz for Free
InteractAI is the AI-powered quiz platform created by Interact Quiz Maker. It’s an easy tool to use to create a quiz based on your book that immediately gets loaded into your own account. It will only take about two to three minutes to create your quiz!
When you land on the AI Quiz Maker, click the button to create a quiz.
InteractAI is built to work whether you have nothing prepared for your quiz or if you pretty much have it all written already. It will ask what your website URL is, but since you’re making a quiz based on your book, click “I’ll paste my website text instead.”
Then, paste your summarized text into the box.
From here, follow the rest of the prompted questions to complete your quiz for your book. It will ask more questions about you and the quiz you want to make. You can have the AI choose for you as much as you want or tell it what to do.
Once you’ve completed the rest of the questions to create your quiz, you’ll be prompted to create a free account so you can view and customize your new quiz! Then, wait two to three minutes for your quiz to be ready.
Click “View your quiz” to load the editor and customize your quiz.
Embed Your Quiz into Your Website and Link it in Your Book
Once your quiz is customized to your liking, “Publish” the quiz and embed it onto your website and/or link it in your book. These are both incredible ways to generate leads for your email list. Take John Meese, for example, both a Lulu and Interact customer who did just this.
John’s SmartScan quiz allows you to learn the next right step to sell your smarts without losing your soul. He uses his quiz as a way to engage his audience who purchase his book.
You can access John’s quiz directly on his website. But how do people know it’s there? John Meese links the quiz in his book!
John cleverly places the link to his quiz in his book so his readers can engage with his content and him through his email list. From here, he can segment his audience by their quiz results and use that information for future releases, where he can market his upcoming work and appearances.
Wrap Up
Transforming your book into a lead-generating quiz is a powerful, engaging way to build your email list and connect with your readers on a deeper level. By choosing the right type of quiz—be it a personality quiz, product/ book recommendation quiz, or trivia quiz—you can capture your audience and segment your email list to personalize your messaging. Utilizing tools like InteractAI to craft your quiz simplifies the process, enabling you to market your book effectively and build a dedicated following with ease!
