Lulu Press Appoints Craig Petersen as CEO
Research Triangle, N.C. – January 9, 2025
Lulu Press, Inc. (lulu.com), a global publishing technology company serving businesses, publishers, and creators, today announced that Craig Petersen has been appointed Chief Executive Officer, effective January 1, 2026. Petersen succeeds Kathy Hensgen, who will retire as CEO at the same time and transition into the role of Executive Vice President of Strategy.
“It has been a privilege to lead Lulu through a period of meaningful transformation,” said Hensgen. “We’ve demonstrated that print-on-demand can serve as critical infrastructure for modern content and commerce businesses. I’m excited to focus on strategic initiatives that continue to strengthen Lulu’s platform and long-term position.”
The leadership transition reflects Lulu’s continued evolution into a technology-driven print and fulfillment platform, supporting enterprise, ecommerce, and direct-to-consumer use cases at scale. Over the past several years, Lulu has expanded its global print network, strengthened its direct-to-consumer and ecommerce integrations, and invested in flexible APIs that enable customers to route content efficiently through a distributed print-on-demand network.
That includes our long-standing global print network and international shipping partners. Our technology and software allow anyone, from an individual to a creator to a traditional publisher, to leverage print-on-demand for book-of-one printing, short runs, supply gaps, low-risk market experimentations, and backlist availability.
Together, these capabilities position Lulu as a trusted partner for any individual or organization that requires speed, reliability, and operational consistency in print fulfillment.
Petersen brings a technology- and platform-oriented background, with experience leading organizations at the intersection of software, data, and customer-centric systems. As CEO, he will focus on deepening Lulu’s enterprise capabilities while maintaining the flexibility that supports a broad range of customers.
“Lulu has become the connective layer between content and global fulfillment,” said Petersen. “Our focus is on building a reliable, scalable platform that allows businesses, publishers, and creators to sell directly through their own channels—without inventory risk and with confidence in execution.”
“Lulu’s evolution from a self-publishing pioneer to a broader publishing technology platform required a leader with deep experience in systems, infrastructure, and scale,” said Bob Young, Lulu’s founder and Chair of the Board. “Craig’s background in technology-led organizations makes him well suited to guide the company through its next phase of growth.”
Under Petersen’s leadership, Lulu will continue to invest in:
- Expanding its manufacturing APIs and direct sales integrations for enterprise and commerce platforms.
- Enhancing data, analytics, and automation across the fulfillment lifecycle.
- Strengthening its global print network and routing intelligence to support faster, more efficient, and more sustainable delivery.
