Scaling for Success with Print Automation

Starting a business is great, but growing a business is even better. 

When you begin to grow your business your ideas are validated, your hard work is rewarded and you’re starting to build and connect with your target audience. This is the time to review some of the day-to-day processes like inventory management, order fulfillment, responding to emails, and maintaining customer data to see what can be moved from manual to automated so you can focus on business growth instead of business operations.

And when you’re ready to do that, you’re ready to start scaling. 

Automating Your Business with Lulu 

Automation means making running your business easier. Instead of worrying about storing and managing inventory, you can automate the printing of your books when an order comes through. Rather than manually packing and shipping orders, you can use Lulu to automatically dropship orders to your customers. Instead of figuring out the logistics of international order fulfillment, you connect to Lulu’s global print network to automatically route your orders to the printer closest to the destination. 

Regardless of what phase you’re in with your business, Lulu can help you automate tasks so you can focus on R&D, marketing, and customer feedback.

But once you’re really ready to scale, it’s time to implement Lulu’s Print APIs.

Scaling Your Business with Lulu

When you scale with Lulu, all the systems you have automated continue to run in the background as you reach new customers and markets. You don’t have to stop and worry if you have inventory or infrastructure to support a growing business. You’ve already set it up to handle exactly this. If this sounds like something you’re interested in for your business, implementing Lulu’s Print API is the best solution for providing you with the agility and customization you need to support a growing business.

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Scaling with Lulu’s Print API in Real Life

Joshua Zinkovsky came to Lulu when he had the idea of turning text messages into beautiful keepsakes. Joshua wanted to create a way for people to hold on to important memories by preserving text conversations that would otherwise end up deleted or forgotten.

Integrating with Lulu’s Print API allowed Joshua to streamline book production while offering the custom designs his products require. He used the seamless integration and automation of our Print API to create My Forever Books. 

Joshua’s experience isn’t just a sweet story of making something memorable for his customers. It’s the story of leveraging Lulu’s global logistics network to create a sustainable business. The results speak for themselves—after connecting to Lulu’s Print API, My Forever Books saw a staggering 2,000% profit increase in just four months.

Joshua brought his passion project to life without sacrificing quality, managing inventory, or losing brand control.

Implementing Lulu’s APIs

There are several reasons why Lulu’s APIs make scaling easy. It’s a system specifically created to adapt to your unique product or service. When you’re working with our APIs, everything from the books you make to your workflows can be completely customized through webhooks and your website based on what you’re creating. There’s no need to manually intervene. You can create bespoke products for each customer and bespoke workflows for your business.

And since our APIs work with any platform, you aren’t confined to a specific interface. Instead, you can build your own to fit whatever your business needs are. This level of flexibility allows you to truly create a system that works specifically for you, because it was created by you. 

All of this, on top of never having to worry about order production or fulfillment, makes our APIs the best business partner you could ask for. Plus you’ll never have to have an awkward conversation about expense reports. 

5 Steps to Get Started

To implement Lulu’s Print API, follow these 5 steps: 

1. Find a developer - We can provide some support, but most of the development work will need to be completed by you or your team.
2. Review our documentation - All of the technical documentation is available on the Lulu Developer Portal.
3. Complete the integration - Your developer will build the integration between your system and the Lulu Print API so your orders can be sent to us for fulfillment.
4. Test in the sandbox environment - We provide a sandbox testing environment so you can verify that your integration is working correctly before sending real orders.
5. Begin fulfillment! Once testing is complete, you can switch to the live production environment and begin sending orders to Lulu for fulfillment.

For more information, check out the full API Integration Guide or contact our team below.

Your Business, But Better

You’ve worked hard to grow your business, audience and brand. Now let automation and customization take your brand from local to global. Once you’ve implemented our API, be sure to check out our Guide to Scaling Your Business with the Print API for more help on operations and marketing. 

With Lulu’s APIs you take advantage of a single fulfillment vendor, allowing you to boost efficiency, tap into limitless customization, and create a global brand.