Marketing Archives

How to Pitch Your Book for Earned Promotion

By Lauren@Lulu / March 19, 2021 March 18, 2021 / 14 minutes of reading

Pitch your book! No, don’t throw it. We’re talking about selling yourself for earned media from the most influential people on the web.

By Paul@Lulu / November 10, 2020 March 8, 2021 / 6 minutes of reading

Get ready for holiday sales! It’s shaping up to be one of the biggest holiday sales seasons ever for online retailers. Are you ready?

By Paul@Lulu / September 29, 2020 March 8, 2021 / 6 minutes of reading

Get ready for potential delays this holiday season due to the pandemic in 2020 piling onto normal strains from increased buying.

By Paul@Lulu / August 21, 2020 March 8, 2021 / 7 minutes of reading

Whether you write for fun or profit, your author earnings are always a consideration. In this article, we look at ways to earn more.

By Paul@Lulu / July 21, 2020 March 5, 2021 / 9 minutes of reading

It’s not uncommon to overlook the technical SEO for authors when crafting an author website. But if you want new readers you have to be discoverable!

By Paul@Lulu / July 17, 2020 March 5, 2021 / 6 minutes of reading

At Lulu, we spend a lot of time looking at data. This leads to some great insights into the economics of self-publishing we want to share.

By Paul@Lulu / June 23, 2020 March 5, 2021 / 10 minutes of reading

An author without an author website will struggle to build a brand. Don’t let your readers get lost searching for your online, create a stunni

By Paul@Lulu / June 16, 2020 March 5, 2021 / 7 minutes of reading

If youre readers on social media, that’s where you need to be too! Social selling is a vital part of any independent author’s sales plan.

By Paul@Lulu / June 9, 2020 March 5, 2021 / 9 minutes of reading

Writing a powerful book description will help you sell your book. Just like a cover and title, the book description is an important marketing tool.

By Lauren@Lulu / May 27, 2020 March 5, 2021 / 13 minutes of reading

Get started with these Social Media basics! If you’re an author and you want to grow your audience, you need to be on Social Media.

By Paul@Lulu / May 8, 2020 March 5, 2021 / 9 minutes of reading

Prepare your book for distribution using Lulu’s print and ebook creation tools.

By Paul@Lulu / April 10, 2020 March 5, 2021 / 9 minutes of reading

Blog Tours are an amazing way to build your author network, promote your book, and market your author brand. All from your at-home writing desk!

By Paul@Lulu / March 13, 2020 March 4, 2021 / 7 minutes of reading

What do you get when you add the creativity of an author with the business sense of an entrepreneur? An Authorpreneur; a successful self-publisher!