Social Media 101: Facebook For Authors
Creators need an audience! Learn how to use Facebook to reach your readers, promote your brand, and sell more books.
Marketing
Selling your book is a challenge for even the most accomplished authors. Find success stories, strategies, and tools to help make your marketing plan a success.
Micro-Influencers: Your Key To Reaching New Audiences
Micro-influencers are key to unlocking your brand’s potential. Learn how influencer marketing can boost brand engagement and help you reach new audiences.
8 Simple Ideas For Backlist Book Marketing
Learn how to keep marketing your book even years after the launch. Generate sales from your backlist and reach more readers.
How to Plan & Promote Your Book Pre-Launch
Learn to make your book launch a success by creating a detailed publishing & marketing plan. Before you publish, you need a plan!
Is Selling Your Book On Amazon Enough?
The pitfalls of relying on ONLY ONE marketplace. Learn how to diversify your book sales and retain control of your books and followers.
Using Your Author Blog To Grow Your Audience
Your author blog will help you share your knowledge. Creating content regularly is the best way to develop fans and followers.
Tracking Your Marketing Efforts With UTM Tags
Want to know more about the people who come to your author website? UTM tags are the perfect way to understand behaviour online.
Selling Your Book On Consignment With Indie Bookstores
Selling in bookstores through consignment selling is one of the easiest and most profitable ways to get your book on bookstore shelves.
Delays: Print-On-Demand And Holiday Shopping
The holiday shopping season will be here in no time! Get ahead of potential delays with these tips from Lulu.
Be Where Your Buyers Are
If you want to sell more books, you have to be present everywhere your buyers are! That means knowing your audience and planning ahead.
What Is An Author Brand and Why Does It Matter?
Developing and maintaining a clear author brand is vital to successfully selling more books and building your audience.
7 Ways To Drive Traffic To Your Author Website
Your author website is key to successfully selling your book and developing your brand. Give your readers an amazing website experience!
Genres, BISAC Subject Codes, and You
Get the lowdown on defining your book’s Genre and applying accurate BISAC codes to help the most interested readers find you!
How to Pitch Your Book for Earned Promotion
Pitch your book! No, don’t throw it. We’re talking about selling yourself for earned media from the most influential people on the web.