Genres, BISAC Subject Codes, and You
Get the lowdown on defining your book’s Genre and applying accurate BISAC codes to help the most interested readers find you!
Marketing
Selling your book is a challenge for even the most accomplished authors. Find success stories, strategies, and tools to help make your marketing plan a success.
How to Pitch Your Book for Earned Promotion
Pitch your book! No, don’t throw it. We’re talking about selling yourself for earned media from the most influential people on the web.
Delays: Print-On-Demand, Pandemics, And Holiday Shopping
Get ready for potential delays this holiday season due to the pandemic in 2020 piling onto normal strains from increased buying.
Author Earnings: Passive Revenue Ideas
Whether you write for fun or profit, your author earnings are always a consideration. In this article, we look at ways to earn more.
SEO For Your Author Website
It’s not uncommon to overlook the technical SEO for authors when crafting an author website. But if you want new readers you have to be discoverable!
Economics of Self-Publishing: Costs And Value [Infographic]
At Lulu, we spend a lot of time looking at data. This leads to some great insights into the economics of self-publishing we want to share.
6 Author Website Tips for Success
An author without an author website will struggle to build a brand. Don’t let your readers get lost searching for your online, create a stunni
Social Selling For Your Book
If youre readers on social media, that’s where you need to be too! Social selling is a vital part of any independent author’s sales plan.
How To Write A Book Description
Writing a powerful book description will help you sell your book. Just like a cover and title, the book description is an important marketing tool.
Social Media Content Ideas for Authors
Create compelling social media content with these easy tips for making graphics, posting your work and others, and using reviews.
Basic Book Promotion on Social Media (Without Spending a Penny)
Get started with these Social Media basics! If you’re an author and you want to grow your audience, you need to be on Social Media.
How Does Print and Ebook Distribution Work?
Prepare your book for distribution using Lulu’s print and ebook creation tools.
Your Guide To Blog Tours And At-Home Marketing
Blog Tours are an amazing way to build your author network, promote your book, and market your author brand. All from your at-home writing desk!
What is an Authorpreneur and Why Should You Care?
What do you get when you add the creativity of an author with the business sense of an entrepreneur? An Authorpreneur; a successful self-publisher!